Join us on Thursday, February 24, 2022 at 3:00 PM ET for our newly formed Outdoor Recreation Community.
Subscribe to this community to receive important updates, information, and call details.
How can DMOs/sports commissions benefit from an elevated partnership with local/state/national parks, and outdoor recreation offices?
Our industry naturally encourages a healthy lifestyle. Strategize on ways we can link sports tourism and outdoor recreation together.
Are there more non-traditional sports, outdoor recreation-related, that our destinations could be pursuing?
While group focused, not losing sight of leisure aspect. Mutual ways that DMO/sports commissions can give back to their destination with more focus on outdoor tourism. Trail development for example.
Guest speakers – Discussion around using natural resources as an advantage with...
Data out is only as good as data in. Watch an important message from Sports ETA President & CEO, Al Kidd on the State of the Industry survey. 👇
Click HERE to complete the survey.
We are excited to release our Request for Proposal (RFP) to partner and host the Sports ETA Chief Executive Summit in 2023 and 2024.
The last day to submit a proposal is February 28, 2022.
About the Chief Executive Summit
CE Summit equips Sports Events and Tourism C-level executives with the tools necessary to advance the mission of their organization. CEOs of sports destinations and sports events are invited to learn from subject matter experts addressing high-level topics including oﬃce culture, leadership and management, crisis management, and achieving goals to name a few. The intimate setting is geared toward open dialogue and exchanges among high-level peers.
If you have any questions or would like more information, please contact Janis Breedlove.
Recorded webinar from Thursday, February 3 at 11:30 AM ET.
Learn more about Endurance Exchange, the premier annual conference for the sport of triathlon and endurance multisport industry. Hosted annually by USA Triathlon, Endurance Exchange brings together over 800 coaches, race directors, medical professionals, athletes and other industry constituents for a week-long educational event.
USA Triathlon is searching for the next home of Endurance Exchange to be hosted in February or the first week of March in 2023 and 2024. During this webinar you will learn about Endurance Exchange and the necessary requirements for hosting their events, the webinar will wrap up with a Q&A discussion.
Sports ETA cancels 4S Summit in El Paso, March 1-3
Due to continuing Covid and travel concerns, Sports ETA has canceled the upcoming 4S & Rights Holder Summit scheduled for El Paso, Texas March 1-3, 2022. We are currently working with our hosts at Visit El Paso on rescheduling dates, which will be announced soon.
For those who have already registered, please contact firstname.lastname@example.org to transfer your registration to a future Sports ETA event.
We invite you to join us for the Fall 4S & Rights Holder Summit October 11-13, 2022 in Sarasota, Florida. Registration is currently open.
President & CEO
Contact: Jackie Reau
Bonny Bernat joins Sports ETA as Director of Learning & Development
CINCINNATI (February 1, 2022) – Sports Events & Tourism Association (Sports ETA) has named Bonny Bernat as Director of Learning & Development. She will oversee the growth and development of the Sports Tourism Learning Institute within Sports ETA.
Bernat, a native of Massachusetts, relocated to North Carolina in 2007 to work with a destination management company in Charlotte serving the motorsports industry. Prior, she worked as sales manager for the Greater Springfield Convention & Visitors Bureau, where she managed convention, meeting and group tour sales.
In 2009, she joined the staff at Visit Winston-Salem as the sports and events sales manager. As the senior sports and events sales manager, she worked over the past 12 years to elevate Winston-Salem as a premier sports destination.
Bernat graduated from Worcester...
The Winter 2021 - 2022 edition of the Sports ETA Playbook is out now. Download your copy here, and don't forget to share it with a colleague!
Inside this edition:
2022 Road Map
Looking back on the UNWTO World Sports Tourism Congress
Lessons from Smart Cities & Sport Summit in Copenhagen
Sports ETA Communities
DEI Community Spotlight
We encourage members to share information with their peers. Contact Meagan Grau to learn more about how you can contribute to a future edition of The Playbook.
Sports ETA, in collaboration with the Northstar Meetings Group, has engaged Tourism Economics, an Oxford Economics company, to conduct an update of the 2019 State of the Industry Report for 2020 and 2021. This important study will provide strategic insights on market size, economic impact, competitive dynamics, and trends within the industry.
2019 was the high-water mark for sports tourism and Sports ETA plans to use the 2020 and 2021 data in evaluating the COVID recovery and industry growth. This information will be important to future planning for all members of the Sports ETA family with regular data comparisons to validate growth.
The survey is designed specifically for destination representatives and takes approximately 15 minutes to complete. Please have your budget, event, sponsorship, participation, and spending data readily available for completion.
By completing this survey, you will be entered to win one of five $100 Amazon gift cards!
A proud partner of Sports ETA, Sports Business Journal sits at the epicenter of the sports industry. We help industry elite grow their organizations with award-winning media content, unparalleled networking opportunities, and market-leading data.
SBJ has flexible branded and native advertising kits to drive tourism and sports revenue in your city. Spanning print, digital and audio, we'll work with you and your organization to create a customized advertising package to reach out business goals.
Want to do more to reach your ideal customers? Contact us to discuss programs designed in collaboration with Sports ETA or to create your own customized solution.
Sports Tourism: April 18
Youth Sports: May 23
Our most comprehensive news subscription, SBJ All Access delivers the latest in sports business with breaking news, original reporting, newsletters, multimedia content and virtual event access.
This episode is a bit self serving as Matt just gets to hang out with his friends. Matt and Kim are joined this week by Danielle Vincenti, Rachel Rogers, and Suzanne Cecil. Each has served in several roles in the sports industry and are passionate advocates for sports tourism and professional development and advancement for women in sports. They provide great life lesson from their personal journeys and some heart warming and funny stories from events. I bet you never thought we would be talking about trash talking ventriloquist dummies on a sports podcast.