Beyond the Endzone: The Future of Destination Partnerships

 Posted on: March 14 2026
with Thomas Epps, Chief Executive Officer & Founder, and Lynn Epps, Chief Operating Officer, of Legends2Legacy

Tempe’s Playbook for Modernizing a Sports Destination

 Posted on: March 7 2026
with Tempe Tourim's Michael Martin, President & CEO, and Luchie Javelosa, Senior Sports Sales Manager. 

Winning the Bid: How to Land a USA Fencing National Championship

 Posted on: February 28 2026
with Glen Hollingsworth, Director of Events at USA Fencing

From Local 5Ks to National Brands: The Logistics of Large-Scale Event Success

 Posted on: February 21 2026
with Jason Chance, Owner of TCR Event Management and Owner/Operator of Revolution 3 

Sports ETA State of the Industry Survey

 Posted on: February 20 2026
Your voice matters—and your data helps move our industry forward. If you’ve completed the Sports ETA State of the Industry Survey, download this graphic and share it on your social channels to show your support for the future of sports tourism. Be sure to tag Sports ETA and use #SportsETASOTI and #YourInsightsMatter so we can amplify your leadership. Haven’t taken the survey yet? There’s still time. Complete the survey before March 2, then post this graphic to let the industry know you helped shape the future of sports tourism. Together, we tell the story.

Exclusive Rights Holder Giveaway

 Posted on: February 19 2026

 

 

Facility Showcase: Februrary 2026

 Posted on: February 17 2026
This month, we have another incredible facility to showcase for our February 2026 edition of the Sports ETA Facility Showcase! This month we are heading to Mansfield, Texas to read about the Fields at Station 63.  How many of our facilities start off well and for some reason of another, the luster is lost or budget cuts happen.  No one plans for this to happen; it just does.  What do communities do in these cases?    One pathway is becoming more and more common these days, a public private partnership or PPP.  This is a method where all parties set out to achieve common goals using their respective funding sources. Let’s dive into this month’s showcase to see how a PPP can address the “little things” at a complex. Make sure to keep reading to the end for the “Key Difference Maker” section.    ...

More Than Just Hotel Rooms: The New Math of Sports Tourism

 Posted on: February 14 2026
with Casey Taker, Partner at The Collective BEST. 

The Science of NIL: Using Psychology to Unlock Athlete Value

 Posted on: February 7 2026
with Stephen Bienko, CEO and Co-Founder of 42U. 

The AI Blueprint: Strategic Insights on Innovation from Brand USA

 Posted on: January 31 2026
with Janette Roush, SVP, Innovation and Chief AI Officer at Brand USA
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