They say April showers bring May flowers… well at Sports ETA, April Education Blitz brings May STS graduates! Launching today, April 5, two new Certificate Playbook courses are live and available only through the Sports Tourism Learning Institute:

Business Strategy Certificate
Chances are, your organization could use a brush-up on its strategy. Especially in light of recent history. Learn the ins and outs of proven sports tourism business strategy from overview to implementation and everything in between.

Content Providers: Michelle Perry and Dale Neuburger, Gamechangers Consulting

Sports Tourism Basics Certificate
Introduction to Sports Tourism is designed to provide existing, new, and aspiring sports tourism professionals with a comprehensive foundational understanding of the industry's interworkings. The course will explore concepts including the history of the industry, business relationships, trends and issues, and professional development.

Content Provider: Nick Povalitis

REGISTER FOR A CERTIFICATE PLAYBOOK COURSE

Certificate Playbook courses are worth 4 STS credits and are self-paced, on-demand. Your Sports ETA profile tracks all education course credits (including past CSEE credits, and past, current, and future STS credits for all online and in-person courses). Monitor your STS credit status. 

Don't miss these STS courses rolling out later this month:

WEEK OF APRIL 12:
Crisis Communication Certificate
The Crisis Communications for Sporting Events Certificate will provide an in-depth look into preparation and planning for crisis situations, both large and small. Sports Events Leaders should have an understanding of how to properly prepare and manage a crisis, no matter the size and scale.

Content Providers: Jackie Reau, Betsy Ross, Dave McGillivray, Iris Simpson Bush, Katherine Nero

Event Management Certificate
This course provides a look into the event planning industry. Topics covered include budgeting, managing volunteers, working with sponsors, and incorporating technology with your event. Participants will walk away with knowledge on how to produce a safe and enjoyable event.

Content Providers: Kansas City Sports Commission and Foundation + WIN for KC 

WEEK OF APRIL 19:
Facilities Basics Certificate
Learn from industry experts as they dive into all the "must-know" basics of the sports facilities and their role in the broader sports events and tourism industry.

Content Providers: Hunden Strategic Partners, Sports Facilities Companies, Populous, Clancy’s Sports, and many more.

Winning eSport Strategy Certificate
It’s no secret esports is on the rise. Esports is commanding a growing market and competitors are taking home huge purse winnings. Learn the details about this dynamic segment of events with a lens for better understanding and capitalization of esports as a component of your sports events and tourism portfolio.

Content Provider: Jackie Reau

*Specific course offerings subject to change.

Questions? Email us at info@SportsETA.org.