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Contact: Jackie Reau
Sports ETA taps 4FRONT as official innovation and marketing partner
CINCINNATI (March 3, 2021) – Sports ETA, the trade association for the sports events and tourism industry, announced today an official partnership with 4FRONT to guide the association in offering new innovative education and marketing programs to its national membership.
“4FRONT has been a long-time partner of Sports ETA offering cutting edge programming for our members, which have all earned rave reviews,” said Al Kidd, President & CEO of Sports ETA. “We are thrilled that 4FRONT will serve as the Official Innovation Engine of Sports ETA.”
In 2020, 4FRONT created two new certificate programs for Sports ETA: Sports Tourism Innovation Certificate and the Sports Tourism Analytics Certificate to launch Sports ETA’s new education portfolio, the Sports Tourism Learning Institute, and its Sports Tourism Strategist designation, formerly known as CSEE.
The Sports Tourism Innovation Certificate is a four-part program that provides a virtual learning opportunity for participants to think strategically, boldly, creatively, and differently about their organization’s business. It is an opportunity for every participant to have a voice, take away inspirational ideas, continue to get better, and most importantly, to have fun! Although designed with the sports events and tourism industry in mind, the principles of these sessions are universally applicable to any line of business.
The Sports Tourism Analytics Certificate provides a virtual learning opportunity for participants to think strategically about utilizing analytics to accelerate their business and solve challenges. It is an opportunity for every participant to build their confidence and knowledge of data and analytics through a friendly, collaborative discussion that breaks down barriers of intimidation and inspires with actionable next steps.
For those interested in either certificate, Sports ETA will offer a sneak peek of each course at no cost to members. Participants will be able to purchase the remaining segments of the course, and upon completion earn 4 Sports Tourism Strategist credits.
Access Sneak Peek
“Sports ETA has long been the most trusted resource for sports commissions, sports destinations and sports event owners, and we are honored to accelerate their vision and growth mindset for 2021 and into the great beyond,” said Dan Migala, Co-Founder & Partner at 4FRONT. “The 4FRONT team is thrilled to extend our partnership with Sports ETA as their Official Innovation Engine as we help to grow the industry during this crucial moment in time.”
About Sports ETA
As the only trade association for the sports events and tourism industry, Sports ETA is the most trusted resource for sports commissions, destination marketing organizations (DMOs), and sports event owners. Sports ETA is committed to the success of more than 850 member organizations and 2,400 sports event tourism professionals. Our promise is to deliver quality education, ample networking opportunities and exceptional event management and marketing know-how to our members, and to protect the integrity of the sports events and tourism industry. For more information, visit sportseta.org.
Founded in 2007, 4FRONT has evolved from a Chicago-based sponsorship and consultancy firm to a company with offices in Chicago, Dallas and Denver. The company is focused on driving both traditional and non-traditional revenue growth in the sports and entertainment industries. Using their 4 core competencies of Analytics, Digital Media, Innovation and Partnership Sales – 4FRONT partners with a global roster of clients; including the Chicago Bears, Detroit Red Wings, FELD Entertainment, Hendrick Motorsports, Live Nation, Minor League Baseball, NCAA and more than 35 Division-I athletic departments to drive new revenue. More information can be found at www.Team4FRONT.com or on Twitter @Team_4FRONT.