The Certified Sports Event Executive program offers NASC members a chance to elevate their sports tourism careers to a whole new level. With the opportunity to meet a variety of specialists from the industry and taking classes directed to give you a fresh, new look at the sports tourism industry. For graduates like Kristyn Hawkins, this program enhanced her knowledge and experience in ways she never imagined.
As the current, Sports Tourism Sales Director at the Spartanburg, South Carolina CVB, Hawkins came into the program wanting to learn more about the best practices in the industry so she could bring that back to Spartanburg CVB. She ended up getting that and so much more.
“This program allows you to learn all aspects of sports tourism by learning from the top industry professionals,” Hawkins said. Even more so, Hawkins recognizes that this program allowed her to build relationships and a support system to bounce ideas around.
Definition of aha moment
: a moment of sudden realization, inspiration, insight, recognition, or comprehension
I will be attending my seventh NASC Symposium this year, and with each one I have incredible “Aha Moments”. From the definition noted above, I have experienced the following:
A sudden realization that my destination can host events and play in this marketplace.
Inspired by incredible leaders within the sports tourism industry that have made me see things in a slightly different way, changing my whole perspective.
Incredible insight from my counterparts from all over the country on all the aspects of our work.
Recognition, with articles published, successful events achieved and the ability to show the impact of what we do for our communities.
Comprehending all the processes from RFP to Recap.
As we approach the next Symposium in Knoxville, I encourage you to take it all in and let yourself have those Aha Moments. I wa...
We are officially under 100 days until the NASC Symposium! Are you joining us in Knoxville, Tennessee from May 6 through the 9th? Each year, leaders from event hosts, tourism professionals and industry partners gather to exchange resources, strategies and solutions.
A few reminders for those of you coming to Knoxville:
Do you have your hotel reservation? The hotel blocks are quickly filling up. Get yours today: https://www.sportscommissions.org/symposium/hotel-travel. Event owners -- NASC will book your hotel room.
Destinations: Register by 2/15/19 to be entered to win your top 3 mutually requested appointments (10 organizations will be selected)
Vendors: Register by 2/15/19 to be entered to win a free pre-symposium eBlast (3 organizations will be selected)
Event Owners: Register by 3/22/19 to be considered for travel assistance
You can start preparing for the 2019 NASC Symposium right now. Check out which event owners are coming and which destinations wi...
How CVBs and Event Partners Can Provide a World-Class Experience to Visitors
When you think of Disney World, what comes to mind? If you’ve ever had the chance to visit Mickey’s magical land, you know that every detail of every park and resort is tailored to create an immersive, unique experience to all who enter (and they do such a great job of this that they have a whopping 70% return rate for first time guests!).
So, what does Disney World have to do with us as event partners or host communities? Well, it’s safe to say that we’re all looking to provide the best possible experience to all of our guests so they continue to come back, year after year. It’s unlikely that most of us will be able to eliminate all litter at our events by ensuring that no trash can is ever more than 30 steps away, or create an elaborate system of underground tunnels for staff to travel between locations, but there are many other ways in which we can all work togethe...
“When others in our industry see CSEE after your name, they know right away what that means.” Clay Partain, a recent grad from the Certified Sports Event Executive (CSEE) program, knew from his first NASC Symposium that earning this credential would set him aside from his competition in the sports events and tourism industry. As the current Director of Sports Market Sales for Visit Salt Lake, the CVB for the Salt Lake County, Partain knew that adding CSEE to the end of his title would show his stakeholders and employers that he means business.
Beyond the career development, Partain will forever be grateful for the network built from this experience. The program offered him a chance to talk first hand with his peers about their successes, challenges and struggles and a support group to get advice from. With sports tourism being a relatively small market that is completely relationship driven, he knows the bonds he has created will last for a very l...
CINCINNATI, Jan. 15, 2019 (GLOBE NEWSWIRE) -- The National Association of Sports Commissions is getting ready for its 2019 program slate of four national conferences, which will bring the national membership and sports events leaders in the industry together for educational and networking opportunities.
The Women’s Summit from April 3-5 hosted in Tampa, Florida is developed by top female leaders in the sports events and tourism industry to help women achieve their career goals. Topics include building allies, breaking down barriers, personal branding and female entrepreneurship. Registration is open now: https://www.sportscommissions.org/education/womens-summit
The NASC Symposium, which will be held May 6-9 in Knoxville, Tennessee, will bring hundreds of sports events and tourism professionals and industry partners together to exchange resources, strategies and more. The Symposium features dozens of education sessions, networking opportunities, and business development...
“We under promise and over-deliver.” That’s what Visit Baton Rouge President and CEO Paul Arrigo told WAFB is a key to the sports tourism boom in the area. It may take a lot of us by surprise, but it seems to be working for the area
Baton Rouge will be host to the US Soccer regional youth championships in June, which is worth about $20 million to the area, Marucci World Series Championships in July, and Youth Basketball of America’s Winter Nationals in December.
One of the new attractions city leaders expect will bring people to the city is Topgolf. The new location is set to open soon and is the first in Louisiana. Arrigo told WAFB that events and attractions like Topgolf bring people to Baton Rouge, and in turn they spend their money around the area at restaurants, hotels, and retail.
Read full article by WAFB.
As the football season moves into the playoffs, TravelPulse takes a look at the many similarities between sports and the business world. Both football and sales are contact sports in their own ways. In football, the contact is your rival team. In sales, you have three main contacts…
Your first contact is your support network. Without the collaboration of your colleagues, your success would not be nearly as great. They keep you focused on moving towards your goals and hold you accountable.
The client is known as your second contact. Typically lots of contact is made with the client via email, phone call, meetings, etc. to communicate and come to an agreement on a suitable outcome for both parties.
Follow-up is the third and arguably most important contact. Because less than 30 percent of your clients will work with you again, working hard to maintain current clients is much more cost effective than finding new ones.
It takes a team effort to achieve success. Be sure t...
A new year can bring the same troubles for event spaces. One of the biggest questions is how do you attract events to your venue or city. We found a few simple venue promotion ideas, thanks to Eventbrite.
1. Start with a Refresh
It’s a simple idea, but it could really help. Review your website, social media channels and marketing. Make sure it’s up-to-date, on brand, and it’s selling your venue.
2. Update Photography
This is the same idea as a refresh. If your pictures are outdated or grainy, it might be time to take a few new pictures. Don’t be afraid to include action in your photos whether it’s a team scrimmage or parents in the stands. This allows any potential client to visualize themselves in your venue or city.
3. Create a Virtual Tour
Go one step further than photos. Give potential clients a 360° tour of your space on your website. EventBrite suggests getting started with a service like Google’s Tour Creator to showcase ...
I was lucky enough to attend the Inaugural Women’s Summit last year in Columbus, OH. I wasn’t sure what to expect with it being the first year that NASC put something like this together – it was great, everyone was a first timer!
The first gathering of the Summit was the opening reception. It was relaxed and a great opportunity to meet other women in the industry. I met several colleagues I had not had the pleasure of meeting before, and are now friends. The thing I enjoy most about NASC events (Symposium, 4S, and now Women’s Summit) is the opportunity to meet others in the industry. I’m able to take the relationships I build and use it as a help line with any questions I may have regarding the sports world.
The second day we had inspiring speakers, opportunities to talk about issues we encounter in our jobs as a group and were able to experience Tourney Town for Women’s Final Four (probably my favorite part of the event.) Not only was I able t...