Professional Development

Using the NASC Website as a Resource

 Posted on: August 9 2016
Recently I was browsing through the NASC website, www.sportscommissions.org, and was reminded what a tremendous resource it is for our membership.   It’s very easy to navigate, even for a web-challenged Baby Boomer like me!  Being a destination sales person, I am drawn to the “Directories” tab.  Having contact information for a person within an organization is a valuable resource in this day and age and is a useful feature no matter what your membership category.  I particularly like the “advanced search filter” the directories offer.  I use it when traveling to various destinations around the country.  I search to identify organizations located in the city I am visiting and use this information to add face-to-face meetings to my schedule while I’m there. I have been a frequent visitor to the Models & Samples page under the “Research” tab and have used the examples there on many occasions.  I am a be...

Developing the best facilities

 Posted on: July 19 2016
We’ve talked a lot about how you can use the facilities you have for the best events you can attract. And yes, we’ve seen a facilities “arms race” blossom, as cities look to expand their sports venues to bring in even bigger and, they hope, better events. The “Gold Standard,” if you will, of sports facilities just may be in Blaine, Minnesota, where the National Sports Center is located. Billing itself as the World’s Largest Amateur Sports and Meeting Facility, the National Sports Center (NSC) boasts 50+ athletic fields, a golf course, an indoor FieldTurf field, velodrome, stadium, rinks and its own residence hall. It brings in more than 100 unique programs and events that will draw more than 4 million visitors each year. In fact, the facility has welcomed over 50 million visitors since its opening in 1990, when it was built by the state of Minnesota as part of a statewide building program to improve its amateur sports facilities. The NSC ...

Upcoming Best Practices and Event Webinars - Register Now

 Posted on: July 13 2016
Check out our line-up of best practices and event webinars below and reserve your spot today!  USA Cycling Thursday, July 21, 2016 11:30 a.m. - 12:30 p.m. ET Presented by Micah Rice Sponsored by MGM Resorts International Register Now! Join Micah Rice from USA Cycling as he discusses what he looks for in a host city and what it takes to host their events. Micah will share details on their upcoming 2018-2019 USA Cycling Amateur Road National Championships, 2018-2019 USA Cycling Masters Road National Championships and the 2019-2020 USA Cycling Cyclo-cross National Championships. There will be time at the end of the presentation for questions. If you are unable to join us on the 21st, remember, you can download the webinar recording from our Webinar Archives (login required).   Create Success with Housing Tuesday, July 26, 2016 2:00 p.m. - 3:00 p.m. ET Presented by Patrick MacCoubrey Register Now! In this webinar learn how event housing can help you improve ...

Don’t Just Be a Member…Be an Involved Member

 Posted on: July 12 2016
For a number of years back in the very late 1980’s and early 1990’s, the Florida State Games used to host a Business of Sports Symposium.  As a new kid running a CVB in Lincoln, Nebraska, it was a great way to learn more about this new sales specialty.  There weren’t many CVBs involved then.  It was mostly sports commissions with some of them tussling with CVBs to get part of the lodging tax dollars. So, this young guy from North Carolina, Hill Carrow, tried to organize a “National Association of Sports Commissions”.  It didn’t resonate on the first try.  He persisted, and a few of us started to listen.  Along the way, we created the bones of the organization deciding such a group should be dedicated to sharing information with each other and rights holders, along with quality, professional education.  The NASC was officially born in a meeting room in St. Louis with about fourteen people in attendance. Why tell you ...

The 24th Annual Symposium Welcomed 900 Members and Event Owners

 Posted on: July 7 2016
More than 900 members and events rights holders attended the 2016 NASC Sports Event Symposium in Grand Rapids to elect new NASC leadership, honor members with national awards and participate in dozens of continuing education programs led by industry leadership. “As the only only not-for-profit trade association for the sport tourism industry offering an annual meeting for serious-minded sport tourism professionals, we enjoyed a week of educational programs to share best practices in the industry as well as honoring those doing great work in our member communities,” said Don Schumacher, CSEE, executive director of the NASC. “In future years, our members will have the opportunity to visit three fantastic American cities in Sacramento, Minneapolis and San Diego as we host our annual Symposium in each city.” The Symposium Committee is currently developing the schedule, recommended pricing structure and other important elements of the planning process. The Board of...

Opportunity to Tell Your Story in NASC Special Section of SportsBusiness Journal

 Posted on: July 6 2016
As the interest in the sport tourism market continues to grow, we are making a special effort to tell the NASCʼs story and increase exposure for our members at the national level. For the third year, the NASC, in association with SportsBusiness Journal, will publish a special advertiser-supported section on the impact our members make in their communities and in sports. The section appearing in the August 8 issue will focus on the evolution of the sport tourism industry and how it impacts communities. Other areas of coverage will include industry trends and best practices, case studies and examples of successful events, and the monetization and economic impact of events.   This is a perfect platform for NASC members to showcase their role in the sport tourism industry. As an advertiser, you will be guaranteed an opportunity for a company spokesperson to be interviewed for the story. With SportsBusiness Journal as our partner, we know that your message will be reaching an audie...

Letter from the Executive Director

 Posted on: July 5 2016
As your professional association continues toward its 25th Anniversary at our 2017 Sports Event Symposium in Sacramento, it seems a good time to look back on the process that led to adopting bylaws and obtaining not-for- profit status. The process itself took three years, and perhaps what is most important is this: the NASC was founded to be THE place where host organizations could gather and share experiences. The first conversations regarding an association took place in 1989. A volunteer committee was formed and work continued through 1990 and 1991, culminating in adoption of bylaws and the election of officers and directors April 10-11, 1992. The single person deserving of credit for making this process work is Hill Carrow. Hill made certain our organizational meetings had agendas and minutes and each meeting resulted in progress. Those persons present in 1992 and still involved in the NASC besides Hill are Vicky Comegys, Dennis Gann, Mike Millay, Dan Quandt, and myself. Fina...

Registration for Strategic Planning for Successful Sport Tourism Open Now

 Posted on: June 22 2016
The NASC and Ohio University are pleased to offer the online CSEE course, Strategic Planning for Successful Sport Tourism, once again this summer. Registration*  Fee: $400 Deadline: Registration is open now and will close on June 30.  Register Now. *As a reminder; this course is Core Course 1 as outlined in the CSEE Program Redesign and is the first of three mandatory courses required for certification for those who enroll in CSEE from this point forward. If you are not already enrolled, you will be prompted to complete your enrollment during the online registration process. Enrollment is free and open to NASC members only; the registration fee for each course is $400. Timeline June 17 - Registration for Core Course 1 opens June 30 - Registration closes July 18 - Registered participants receive Ohio University student ID and Blackboard login instructions July 18 - Orientation course opens and Core Course 1 Opens August 31 - Core Course 1 Closes. Course work...

Public Speaking – Zig When Others Zag

 Posted on: June 21 2016
Last month I had the opportunity to present to the Florida State Sports Commissions’ convention. Along with nineteen other speakers, I had the chance to talk about my sport for ten minutes. As luck would have it, I got the chance to present last. Twentieth out of twenty. I was the only speaker between my audience and the Coors Light. The room was lost. So I zigged. I broke the pattern of presentation predictability. I engaged the room and got my point across. Here are just a couple tips that you can consider using when you are in a multiple presenter situation. 1.     Keep your message simple: Your audience will have seen dozens if not hundreds of slides. Most will be forgotten. So focus on one or two key points and keep your slides simple. 2.     Don’t let technology get in the way of your message: You have a video? Great. Doesn’t support your key message? Leave it at home. A misplaced video just gives your audience to check ou...

Upcoming Event Webinars – Register Now

 Posted on: June 14 2016
Check out our line-up of event webinars, sponsored by MGM Resorts International, below and reserve your spot today! The Color Run Thursday, June 23, 2016 2:00 p.m. - 3:00 p.m. ET Presented by Kent Phippen Register Now! Join Kent Phippen from The Color Run as he discusses what he looks for in a host city and what it takes to host their events. There will be time at the end of the presentation for questions. If you are unable to join us on the 23rd, remember you can download the webinar recording from our Webinar Archives (login required). USA Cycling Thursday, July 21, 2016 11:30 a.m. - 12:30 p.m. ET Presented by Micah Rice Register Now! Join Micah Rice from USA Cycling as he discusses what he looks for in a host city and what it takes to host their events. Micah will share details on their upcoming 2018-2019 USA Cycling Amateur Road National Championships, 2018-2019 USA Cycling Masters Road National Championships and the 2019-2020 USA Cycling Cyclo-cross National Championship...
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