Definition of aha moment 

: a moment of sudden realization, inspiration, insight, recognition, or comprehension

I will be attending my seventh NASC Symposium this year, and with each one I have incredible “Aha Moments”.  From the definition noted above, I have experienced the following:

• A sudden realization that my destination can host events and play in this marketplace.
• Inspired by incredible leaders within the sports tourism industry that have made me see things in a slightly different way, changing my whole perspective.
• Incredible insight from my counterparts from all over the country on all the aspects of our work. 
• Recognition, with articles published, successful events achieved and the ability to show the impact of what we do for our communities.
• Comprehending all the processes from RFP to Recap.

As we approach the next Symposium in Knoxville, I encourage you to take it all in and let yourself have those Aha Moments.  I was very nervous and out of my comfort zone, attending my new attendee orientation, I didn’t wear a polo shirt with my destination logo proudly displayed, no clue about the NCAA and all its requirements, bid fees, LOC??  My mentor was incredible, quickly put me at ease and asked great questions that made me realize, hey, maybe I could play in this arena.  Lean on your mentors!  They want to provide help and guidance because they know how you feel, they’ve been in your shoes.  My mentor is still my mentor and a good friend. 

The education is also so relevant and can be applied to many situations.  I attended the Six Critical Drivers to Optimizing Sports Tourism, and Critical Driver #2 was so obvious and yet so helpful, “Who are you?”  You and your destination are a valued resource.  And by attending the Symposium and the other NASC events, webinars, committees, etc., you continue to grow, learn and foster that valued resource for your destination and sports community. 

Charlene Lennon
Director of Sales
Visit Santa Rosa
NASC Mentoring Committee