2019 Award Winner Spotlight: Sports Tourism Organization of the Year, Under 500K

 Posted on: July 22 2019
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From Triathlons to Powerlifting competitions, Gulf Shores & Orange Beach Sports has hosted nearly every type of sporting event imaginable. Their success was recognized at this year’s Symposium naming them the Sports Tourism Organization of the Year.

“As a sports commission, we don’t approach building relationships and businesses with awards in mind; we work hard to invite and welcome athletes, families, and fans to Alabama’s beaches,” said Beth Gendler, Vice President of Sales for Gulf Shores & Orange Beach Sports Commission. “We were against some huge competition for sports tourism organization of the year, which just adds fuel to our fire.”

Many wonder how they can follow the lead of this incredible sports commission, so we asked their Communications and Marketing Specialist, Ally Mills Dorrough if she had any wisdom to share or things that set the Gulf Shores & Orange Beach area apart from others. Here are a few pointers she mentioned:

  • Strive to create strong relationships with businesses in your area, improving them in any way you can. Those will prove to be mutually beneficial in the long run.
  • Don’t be afraid to fail! Try new ideas and see how much your organization can grow.
  • Lastly, be sure everyone on your team understands your mission to achieve your goals as one unified group.

For more on the 2018 Award Winners or to learn how you could nominate your organization next year, visit https://www.sportscommissions.org/membership/awards-recognition.


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