What your event rights holder wants from you

 Posted on: November 7 2017
First and foremost, we want information.  Rights holders operate in multiple states, counties, municipalities and other entities which all may have different rules when it comes to facility permits, health and safety rules, etc.  Knowing that information is incredible helpful to rights holders and can save them hours of research time and phone calls trying to sort it all out. Local information is also helpful, especially for youth events.  People need things to do between games, or need to buy things they forgot etc.  Providing a simple one-sheeter with information such as the nearest hospital, urgent care center, sporting goods store, mall, movie theater etc. will be useful when training staff and can be included in their staffs books they use throughout the weekend.  Think about the things you would want to know about if you were traveling for your son’s or daughter’s tournament. For youth sports especially, it is also important to have a re...

4S Summit Recap and Next Steps

 Posted on: October 24 2017
First 4S Summit completed, what a great time we all had in Detroit! Lots of good conversations, good ideas and good friends. Now you may ask, we have all this knowledge….. what next? I think we all learned that the ‘4S’s” go hand in hand, right? Let’s do a little recap…. Sales, Strategies, Sponsorships and Services. In order to have an event in your destination these four topics will come into play. Best practices, things that work, things that don’t and discussing these topics in an open forum is a great way for destinations to learn from one another. We all know that we have many different size destinations, budgets and a variety of venues. However, one common denominator is we all want to host a successful event. That brings me to Sales, learning about the event…Does it fit in market? Do we have a local club or ambassador to help advance our bid? Making sure you have all the players to make the event successful?  Do YO...

Record Attendance Set at 26th Annual NASC Symposium

 Posted on: October 12 2017
Registration and housing is open for the 26th NASC Sports Event Symposium to be held April 23-26, 2018 in Minneapolis, MN.  Special thanks to our hosts Sports Minneapolis powered by Meet Minneapolis and Explore Minnesota Sports.  By attending, you will learn how to produce measurable ROI, elevate your sports events, and improve the quality of life in your destination.  Registration Register now before rates increase on March 9. View rates. Hotels The host hotels are the Hilton Minneapolis and Hyatt Regency Minnapolis.   Please be aware the cut-off date for the NASC room block at the host hotels is March 30, 2018 at 11:59 p.m. ET.  Make a reservation. Preliminary Schedule and Important Dates Networking from beginning to end is a critical component of a successful Symposium. Start making your travel plans now! View the preliminary schedule here.   Registration and Housing Early Registration De...

National Association of Sports Commissions Releases Annual State of the Industry Report

 Posted on: April 13 2017
The National Association of Sports Commissions (NASC), in conjunction with Ohio University, released its annual State of the Industry Report for the sport event industry, and the survey shows the industry continues to be strong throughout the country. Estimated visitor spending associated with sports events in 2016 was $10.47 billion, a 10% increase from 2015, when the total was $9.45 billion. Between 2012 and 2016, according to the study, visitor spending in the United States has increased at a strong 26.1%. “The survey results show that sport event continues to be a major economic driver,” said Alan Kidd, president and CEO of NASC. “Our members lead the way in holding well-run events that keep rights holders as well as participants coming back year after year.” Other findings from the report show that 97% of the organizations have seen either consistent sponsorship revenue streams or an increase in sponsorship revenues for their events. Individual org...

A Valuable Partnership

 Posted on: April 11 2017
A college campus is an exciting place to be. Activities abound for young people outside the classroom as universities continue to invest in world-class facilities for sports and campus recreation. Liberty University, located in Lynchburg, a scenic city in Central Virginia nestled in the Blue Ridge Mountains, has recently transformed its campus, devoting $200 million out of its $1 billion rebuilding project to build and expand facilities for its athletics and recreation programs. "With 15,000 residential students, Liberty is like a city within a city,” said NASC member Ernest Carter, External Event Coordinator for Liberty Athletics. "Since 1971, our campus has come so far, and now our facilities are some of the best in the country.” A $30 million indoor track complex opened in January. A $20 million indoor football practice facility is scheduled to open this fall, as well as a natatorium, with a 50-meter pool and separate 17-foot-deep diving well. Liberty offers one of...

Call For Volunteers

 Posted on: April 11 2017
I am excited to invite all members of the NASC to volunteer on committees. This is YOUR association, so I strongly encourage you to consider getting involved in one of these rewarding opportunities.  Join a committee. If you have never volunteered before, you will find that this is a great way to give back to your association and build close relationships with peers in the industry. Your talents, passion, leadership and input are crucial to the NASC and it helps us to build effective, vibrant, inclusive, and multicultural committees. The NASC is driven by more than 100 committed members who volunteer their time and resources for the good of the organization. Participating on a committee allows you to contribute to the decision-making that positions the NASC as the most valuable resource available to sport tourism professionals. Here is how you can get involved: • Refer industry colleagues to join the NASC and attend the Symposium • Recommend educational content and p...

NASC Releases 2021 & 2022 Symposium RFP

 Posted on: April 1 2017
We are excited to release our Request for Proposal (RFP) to partner and host the NASC Sports Event Symposium in 2021 or 2022. As you may know, the Symposium is our signature event through which we deliver authentic education, business development and networking opportunities. Our annual meeting attracts hundreds of sport tourism professionals and industry partners who gather to exchange time, resources, strategies, solutions, and more. The Symposium features dozens of education sessions, countless networking opportunities, and business development appointments in the NASC Sports Marketplace, all to help our members produce measurable ROI for their organization, elevate their sports events, and improve the quality of life in their destinations. The purpose of the RFP is to provide a detailed overview of the Symposium and the NASC and to disclose the criteria we will use to evaluate submissions. Below are two important deadlines to keep in mind: April 28, 2017 – Letter of i...

NASC Members Raise Thousands for the Sacramento Police Activity League

 Posted on: March 30 2017
Also, during the meeting the NASC Sports Legacy Fund raised $33,000 to benefit Sacramento Police Activity League which fits the NASC’s criteria of donating to non-profits that provide individuals – particularly at-risk youth, veterans, or physically or intellectually disabled individuals – opportunities to participate in sport and encourage healthy lifestyles.   The Sacramento Police Activities League is a 501(c)(3) non-profit organization that strives to make a difference in the lives of at-risk youth in underserved communities.  Each of their programs has at least one Sacramento Police Officer who serves as a coach and/or mentor and helps foster positive relationships between law enforcement and the community.  Together, employees of Sacramento Police Department and members of the community volunteer their time to provide valuable opportunities, develop leadership skills and teach meaningful life lessons that prepare participants ...

NEW NASC Leadership Elected

 Posted on: March 30 2017
New NASC board leadership was elected at NASC Symposium, including Mike Anderson, CSEE, Executive Director – Sports Tourism, Myrtle Beach Regional Sports Alliance as the new chair of NASC.   Additional Officers included: Vice Chair/Chair-Elect, Kindra Fry, CSEE, SMP, Executive Director, Bryan College Station Sports + Events; Treasurer, Janis Schmees Burke, CSEE, Chief Executive Officer, Harris County-Houston Sports Authority; Secretary, Michael Price, CSEE, Executive Director Greater Lansing Sports Authority; and Immediate Past Chair Ralph Morton, Executive Director, Seattle Sports Commission.   Board of Directors who were elected (Board Term Expiring 2018):  Janna Clark, CSEE, Sports and Sales Director, Elizabethtown Sports Park; Kris Smith, CSEE, Director, Detroit Sports; Roy Edmondson, CSEE, Vice President of Sports Business Development, Visit Anaheim; Pete Harvey, CSEE, Director of Sports Development, Buffalo Niagara Sports Commission.   Board of Directors...

Congratulations to our 2017 CSEE Graduates!

 Posted on: March 29 2017
This morning, we recognized 31 graduates from our CSEE program. Congratulations to all!   Carrie Baulwin, Vallejo Convention and Visitors Bureau; Mike Carey, Yakima Valley Sports Commission; Alvin Dominique III, USRowing; Brenda Hill, VisitPITTSBURGH; Thomas Lee, Visit Charlotte; Robert Lopez, McAllen Sports Commission; Aaron McCreight, GO Cedar Rapids; Stephanie Pappas, Greater Boston Convention & Visitors Bureau; Karen Primeaux, Lafayette Convention & Visitors Commission;  Cris Rohrer, Lubbock Sports, Andy Carl, Valley Forge Tourism & Convention Board/PA Sports;  Brooks Hierstein, Sports Hampton; Ann Hortman, Rome Sports Commission/Greater Rome Convention & Visitors Bureau; Jay Kasten, Tuscaloosa Tourism and Sports; Frank Lett, Kingsport Convention & Visitor Bureau; Jamie Schlagel, West Michigan Sports Commission; Rob Wells, Sarasota County Sports Commission; James Simmons, Wicomico County Convention and Visitors Bureau/TEAM Maryland; Janis Ros...
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