More than 900 members and events rights holders attended the 2016 NASC Sports Event Symposium in Grand Rapids to elect new NASC leadership, honor members with national awards and participate in dozens of continuing education programs led by industry leadership.
“As the only only not-for-profit trade association for the sport tourism industry offering an annual meeting for serious-minded sport tourism professionals, we enjoyed a week of educational programs to share best practices in the industry as well as honoring those doing great work in our member communities,” said Don Schumacher, CSEE, executive director of the NASC. “In future years, our
members will have the opportunity to visit three fantastic American cities in Sacramento, Minneapolis and San Diego as we host our annual Symposium in each city.”
The Symposium Committee is currently developing the schedule, recommended pricing structure and other important elements of the planning process. The Board of...
As the interest in the sport tourism market continues to grow, we are making a special effort to tell the NASCʼs story and increase exposure for our members at the national level.
For the third year, the NASC, in association with SportsBusiness Journal, will publish a special advertiser-supported section on the impact our members make in their communities and in sports. The section appearing in the August 8 issue will focus on the evolution of the sport tourism industry and how it impacts communities. Other areas of coverage will include industry trends and best practices, case studies and examples of successful events, and the monetization and economic impact of events.
This is a perfect platform for NASC members to showcase their role in the sport tourism industry. As an advertiser, you will be guaranteed an opportunity for a company spokesperson to be interviewed for the story.
With SportsBusiness Journal as our partner, we know that your message will be reaching an audie...
As your professional association continues toward its 25th Anniversary at our 2017 Sports Event Symposium in Sacramento, it seems a good time to look back on the process that led to adopting bylaws and obtaining not-for- profit status. The process itself took three years, and perhaps what is most important is this: the NASC was founded to be THE place where host organizations could gather and share experiences.
The first conversations regarding an association took place in 1989. A volunteer committee was formed and work continued through 1990 and 1991, culminating in adoption of bylaws and the election of officers and directors April 10-11, 1992. The single person deserving of credit for making this process work is Hill Carrow. Hill made certain our organizational meetings had agendas and minutes and each meeting resulted in progress.
Those persons present in 1992 and still involved in the NASC besides Hill are Vicky Comegys, Dennis Gann, Mike Millay, Dan Quandt, and myself.
Fina...
We are in the middle of Olympic Trials season, where the best the USA has to offer will face off head to head to determine who will represent America at the summer games in Rio. And while the trials could pay off in Olympic gold for the athletes, the host cities are striking their own kind of gold.
For example, the USA Swimming Trials under way in Omaha are expected to bring in $35 million-$40 million in economic impact for the seven-day event, up about 20% from the last time they were the host, in 2012. The area’s 30,000 hotel rooms already are booked. Of the event tickets sold for the Trials, it’s estimated that 90% have been sold to guests outside of Nebraska. And remember, the NCAA College World Series is still going on (finals start Monday) so Omaha is bustling with sports tourism guests—and their dollars.
And next month USA Gymnastics will hold its Olympic Trials July 8-10 trials at SAP Center in San Jose.
San Jose hosted the 2012 trials, the 2007 U.S. ...
We continue our featured benefit for the month of June with a blog post on the NASC Economic Impact Calculator.
The Economic Impact Calculator model and Event Spending data are based upon studies completed by Sportsimpacts at over 50 events within the last decade spanning various market sizes and event types, and a 2011-2012 Consumer Spending study conducted by the University of Arizona Sports Management program that analyzed daily visitor spending trends at 30 events spanning various market sizes and event types.
Dr. Pat Rishe, Executive Director of Sportsimpacts, a national sports consulting firm, originally developed the calculator in 2007, which offers a consistent approach to calculate and report economic impact results. When used properly, the calculator allows NASC members to approximate the total direct spending stemming from all non-local sources, and report upon such findings in an accurate manner.
Access to the calculator is offered to all NASC members as a benefit of member...
Last month I had the opportunity to present to the Florida State Sports Commissions’ convention. Along with nineteen other speakers, I had the chance to talk about my sport for ten minutes. As luck would have it, I got the chance to present last. Twentieth out of twenty. I was the only speaker between my audience and the Coors Light. The room was lost.
So I zigged. I broke the pattern of presentation predictability. I engaged the room and got my point across.
Here are just a couple tips that you can consider using when you are in a multiple presenter situation.
1. Keep your message simple: Your audience will have seen dozens if not hundreds of slides. Most will be forgotten. So focus on one or two key points and keep your slides simple.
2. Don’t let technology get in the way of your message: You have a video? Great. Doesn’t support your key message? Leave it at home. A misplaced video just gives your audience to check ou...
Baylor University Athletic Director Ian McCaw came to Waco in the aftermath of one of the ugliest scandals in college athletics. He leaves in the middle of another one.
McCaw was hired in 2003 after Baylor’s basketball scandal, when student-athlete Patrick Dennehy was shot dead near a gravel pit and his former teammate, Carlton Dotson, was accused, eventually pleaded guilty and received a 35-year sentence for the murder.
But that was only part of the story, as head basketball coach Dave Bliss encouraged his staff to portray Dennehy as a drug dealer to save his own job and reputation. Bliss eventually resigned after an assistant coach taped Bliss’ conversations and exposed the coverup.
In the wake of that mess, McCaw came in to add respect and integrity to the program and watched head coach Scott Drew lead the basketball team to 20-win seasons, NCAA Elite Eight appearances and an NIT Championship.
It’s ironic, then, that another scandal, this time involving...
We continue our Featured Benefit for the month of May with a blog post on the NASC Playbook.
The NASC Playbook is the official quarterly publication of the NASC and is mailed to each member organization. The NASC Playbook is published in March, June, September and December each year. Content includes association updates, member news, and industry trends and best practices for the sport tourism industry.
In an effort to enhance the overall content of The NASC Playbook, we like to include peer-written articles in future editions. NASC members have a knowledge of the industry, which lends itself to unprecedented expertise. We encourage you to share your expertise with your peers through well-written commentary.
Submission Guidelines
All content should be approximately 400 words and the author should provide a minimum of two photos (author head shot and photo for topic).
Our Media Advisers at Game Day Communications can help with final edits.
For content submission, ...
For many of you, whether you’re an events rights holder or operate a sports venue, this is your Christmas season—it’s your busiest, most frantic time of the year as schools let out and summer sports organizations kick into high event gear. You’ll be working on multi-session, multi-day tournaments and won’t be able to catch your breath until the last champion is crowned.
So this is a good time to remind all of us, in between cursing the rain, the broken popcorn maker and the late t-shirt delivery, why we do what we do in sports, especially youth sports.
Earlier this year, Fortune Magazine published an article, “Here’s Why Women Who Play Sports Are More Successful” by Beth Brooke-Marciniak, global vice chair of public policy at EY.
A study by Michigan State University’s Institute for the Study of Youth Sports confirms what we all know—about 70% of children in the U.S drop out of organized sports before age 13. We’...
If, as they say, everything is bigger in Texas, well this should fit nicely. A high school in Texas has plans to build a $62.8 million football stadium, and it’s not alone in its plans for bigger and better facilities.
The Dallas Morning News reports that the school board in McKinney, Texas, outside of Dallas, this month approved a $220 million bond proposal for the district, including the construction of a 12,000 seat, $62.8 million football stadium.
Now, McKinney isn’t the first to do this. In fact, the Katy, Texas, Independent School District has proposed a 12,000 seat facility that is expected to cost anywhere from $58 million to $61 million. And the Allen Independent School District, just 10 miles from McKinney, opened an 18,000 seat, $60 million stadium in 2012. For its opening game, the home team had 22,000 fans show up.
“I think McKinney needs it,” said Tim Carroll, director of public information for the Allen school district. Carroll says a lar...