Bucket List 12 for 12

 Posted on: June 5 2019
Stoll On Sports Do you have a "Bucket List"? If so, what's on it? I have a relatively informal one, but one item that has been on my list as long as I can remember is attending the NCAA Division I Women's College World Series in Oklahoma City. This past week, thanks to the graciousness of a dear friend, I got to check that dream off my bucket list. If you followed the WCWS, you know that UCLA won their program's 12th National Championship in impressive fashion last night. In honor of the their 12th time taking home the coveted hardware, this edition of Stoll on Sports features my 12 Lessons Learned from the 2019 WCWS. Pretty close to heaven for the mountain-dwelling tomboy! Here we go...   12. There is nothing better than being at a ballpark on a beautiful summer evening.  Period. Bama v. OU...2 powerhouse programs   11. Softball is continuing to grow and...

It’s Time for your Mid-Year Evaluation

 Posted on: June 3 2019
Every new year comes with new goals for a business. You have been working hard at accomplishing those goals and have probably run into a few bumps along the way. So where do you stand with that goal? Don’t wait and evaluate your progress at the end of 2019. It is time to act now to make sure your business is as successful as possible. DW&C CPAs and Business Advisors have created a list of steps to take to ensure that you are on the right track to meet your yearly goals: Start with HR- The people who are on your team are your most valuable asset. Take time to evaluate your employee turnover rate. According to an article published by DW&C, “High employee turnover could be a sign of underlying problems, such as poor training, lax management or low employee morale.”   Evaluate Marketing- Are you reaching your monthly engagement goals? If you don’t know, be sure to increase your tracking of social media engagement. Don’t have any ...

NASC rebranded as Sports ETA

 Posted on: May 29 2019
The National Association of Sports Commissions (NASC), the governing body of the $11.4 billion sports events and tourism industry, announced May 9, 2019, a new brand designed to represent a more inclusive organization to lead the sports event and tourism industry and its membership. The organization will now be referred to as Sports Events & Tourism Association or Sports ETA. Download Sports ETA presentation.

2019 Symposium Recap

 Posted on: May 24 2019
A record turnout of industry leaders in sports events and tourism attended the 27th annual symposium held in Knoxville, TN from May 6-9 to elect new leadership, honor members with national awards and participate in dozens of continuing education programs led by industry leaders. 

My Etiquette Fail - Or So I thought

 Posted on: May 23 2019
Way back in April, I had the pleasure of attending an etiquette session led by Patricia Rossi at the NASC (now called SportsETA) Women's Summit in Tampa. This was the second annual Women's Summit held in conjunction with the NCAA Women's Final Four basketball tournament. I wrote about my takeaways last year as well. Patricia was the last presenter in 48 hours chock-full of wisdom and knowledge bombs. All 70 attendees were exhausted, and perhaps more than a little sleep deprived, to say the least. You might say she had drawn the short straw. Not to mention, she was presenting to a bunch of awesome women who work in sports...let's just say (and I'm just surmising here), but this industry may be a bit more casual on the etiquette side of things than say, corporate finance. In a nutshell, Patricia rocked the house! She was engaging, hilarious, and an absolute delight. She is a southern belle that (if I'm honest) at first impression, intimid...
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