Sports Events Entertainment Network (SEEN)

Cap off your first day of the 2021 Sports ETA Annual Symposium with a dynamic Q&A discussion with some of the industry's leading voices. Hear what trends they are watching and why, learn how they are innovating the industry, and bring your questions to this all-star panel.

SEC Commissioner Greg Sankey takes at look at college athletics in a time of transition, addressing topical issues such as conference realignment, College Football Playoff expansion, reimagining NCAA governance and the changing dynamics around student-athlete issues.

You won't want to miss industry veteran and recently named Nashville Superspeedway track President Erik Moses as he shared his experience and expertise at the Sports ETA Annual Symposium closing luncheon. Erik will inspire with glimpses of his past and his current ambition to resurrect Nashville Superspeedway in transforming Music City to a Motorsports City as well.

Events are changing, and we must, too. Bring your questions to this all-start line-up of industry leaders as small and mid-sized market representatives have an open and candid conversation on the future of the sports events and tourism industry, including technology, sponsorship, innovation, venues, and more.

Join The World Games 2022 Birmingham executive leadership for a discussion on how a major international multi-sport event that hasn’t been in the USA since its first edition in 1981 was awarded to Birmingham, AL. An event this size has served as a galvanizing force for the State of Alabama and the many stakeholders involved with executing this once-in-a-lifetime event. Join us as we discuss the efforts and cooperation that’s been required to deliver the upcoming World Games 2022 which is happening July 7-17, 2022.

Measuring impact of a sporting event is often difficult, but thanks to the Destination’s International Event Impact Calculator’s (EIC) Sport Module, it doesn’t have to be. Those who are curious, novice, or experienced with the EIC will learn tips and tricks from Tourism Economics’ Chris Pike, the mind behind the EIC, explore accuracies with a case study, and learn the best method for post-event evaluation during this dynamic session. Attendees will leave with a clearer understanding of what the EIC calculator is and how to use it during all phases of an event’s cycle as a valuable evaluation and advocacy tool for your destination.

Understanding nuances of the event life cycle is key to propelling your professional development. This session will dive into three main topics with real-world examples from some of the best in the biz, and a high-level of attendee interaction putting your new knowledge into practice.

Join industry partners from all facets of sports events and tourism as they host an informative panel with top rights holders to explore the changes in event delivery, what’s here to stay, and how industry suppliers can be primed to provide value for the future of events. This session will provide ample time for candid Q&A and discussion among various industry partner segments.

It's hard to believe, but 2022 is the 50th anniversary of the enactment of Title IX. This session will explore the past, present, and future of Title IX and begin the conversation of how to position our industry as leaders in the celebration of this important legislation within our organizations and communities.

As tourism recovers from the COVID-19 pandemic, sports commissions and sports-focused DMOs and Sports Commissions will need to find alternative funding mechanisms outside of hotel occupancy taxes to rebuild. Tourism Improvement Districts (TIDs) are a compelling solution, as these special self-assessments on tourism-related businesses generate dedicated revenue to bid for, host, and market sports events. This session will cover TID basics and case studies of success with a Q&A.