Entries for March 2021

White Paper: Evaluating resident sentiment to inform the development of sports tourism

 Posted on: March 31 2021
Co-written with our partners at Longwoods International, be sure to check out our latest joint White Paper on using Resident Sentiment in the development of Sports Tourism. Download White Paper

SportsBIZ XChange II presented by Sports ETA set for May 18-20

 Posted on: March 17 2021
Virtual networking event will connect America’s sports events and tourism industry CINCINNATI (March 17, 2021) – The second annual SportsBIZ XChange II presented by Sports ETA, a three-day virtual event featuring business appointments and industry networking opportunities for its members, will be held May 18-20, 2021. Virtual attendees will have multiple one-on-one 15-minute appointments with key decision makers as well as networking opportunities with sports events rights holders, access to dozens of new and updated RFPs, and numerous social networking opportunities in the virtual ballroom. Additionally, a virtual Locker Room will be open to all attendees to view documents (RFPs, fact sheets, and videos) from each rights holder. “During our inaugural SportsBIZ XChange held last August, we facilitated more than 5,000 virtual meetings for our participating members,” said Al Kidd, President & CEO of Sports ETA. “SportsBIZ XChange II will provid...

Sports ETA taps 4FRONT as official innovation and marketing partner

 Posted on: March 3 2021
Contact: Jackie Reau Game Day (513) 708-5822 jreau@gamedaypr.com Sports ETA taps 4FRONT as official innovation and marketing partner CINCINNATI (March 3, 2021) – Sports ETA, the trade association for the sports events and tourism industry, announced today an official partnership with 4FRONT to guide the association in offering new innovative education and marketing programs to its national membership. “4FRONT has been a long-time partner of Sports ETA offering cutting edge programming for our members, which have all earned rave reviews,” said Al Kidd, President & CEO of Sports ETA. “We are thrilled that 4FRONT will serve as the Official Innovation Engine of Sports ETA.” In 2020, 4FRONT created two new certificate programs for Sports ETA: Sports Tourism Innovation Certificate and the Sports Tourism Analytics Certificate to launch Sports ETA’s new education portfolio, the Sports Tourism Learning Institute, and its Sports Tourism Stra...