Sports ETA and Threshold 360 Announce Strategic Partnership to Expand Sports Tourism Discovery Options

 Posted on: April 27 2021
Hint: Swiping is disabled on videos, use the right arrow to advance and view images.

Daniel Kraus, CEO
Threshold 360
Jackie Reau
Game Day
(513) 708-5822

Sports ETA and Threshold 360 Announce Strategic Partnership
to Expand Sports Tourism Discovery Options

TAMPA (April 27, 2021) - Sports ETA, the trade association for the U.S. sports events and tourism industry, and Threshold 360, the leading platform for 360° virtual tour creation and delivery in the Hospitality & Tourism industries, today announced a strategic partnership to help enhance marketing programs that increase the visibility through the usage of virtual tours in the sports events and tourism industry.
Sports tournaments are a leading driver for travel and tourism, impacting both fly- and drive-market travel. The new partnership provides immediate access for Sports ETA members to a new entry-level Threshold Platform bundle specifically designed to provide consistent, re-targetable dynamic content for sports and events tourism destinations, sports industry partner’s facilities and event owners. The quickly-growing availability of Threshold Virtual Tours will support Sports ETA members in the expansion of their existing digital efforts, providing a new kind of interactive content to help drive online sports and event bookings.  

“We’re excited to partner with the leading trade association in the sports events and tourism industry,” said Daniel Kraus, CEO of Threshold 360. “Sports ETA will be an invaluable partner for us in helping deliver the best of sports destination experiences online, and provide options in a market where visual understanding of sports facilities and related hospitality options is more important than ever.”
“Virtual tours are becoming an important tool in the growth of Sports Tourism bookings," said Al Kidd, CEO & President of Sports ETA. “This partnership helps underline our commitment to accelerating the recovery of the market and driving into new areas that help our customers generate new business as efficiently as possible. In addition, by combining the Threshold 360 virtual product inside our Playeasy platform you will increase your exposure and differentiate your business development, taking your marketing to the next level.”
The Sports ETA / Threshold virtual tour package is immediately available. For more information please visit


About Sports ETA:
As the only trade association for the sports events and tourism industry, Sports ETA is the most trusted resource for sports commissions, destination marketing organizations (DMOs), and sports event owners. Sports ETA is committed to the success of more than 530 member organizations and 2,400 sports event professionals. Our promise is to deliver quality education, ample networking opportunities, and exceptional event management and marketing know-how to our members and to protect the integrity of the sports events and tourism industry.  For more information, visit

About Threshold 360: 
Threshold 360 is changing the way the world discovers. As a leading platform for 360 virtual tour creation & delivery in Hospitality & Tourism, Threshold helps Hotels and Destination Marketing organizations of all sizes significantly increase their digital engagement and conversions by bringing destinations to life online. The Threshold Platform is used by over 100 major hotel chains and Destination Marketing Organizations globally and has proven to increase overall bookings and engagement for customers by over 20%. The Threshold core library contains over 100,000 locations in 19 countries and receives millions of engagements daily. For further information on Threshold 360, please visit


There are currently no comments, be the first to post one!

Post Comment
Only registered users may post comments.

Back to Blog