Resources

You won't want to miss industry veteran and recently named Nashville Superspeedway track President Erik Moses as he shared his experience and expertise at the Sports ETA Annual Symposium closing luncheon. Erik will inspire with glimpses of his past and his current ambition to resurrect Nashville Superspeedway in transforming Music City to a Motorsports City as well.

Events are changing, and we must, too. Bring your questions to this all-start line-up of industry leaders as small and mid-sized market representatives have an open and candid conversation on the future of the sports events and tourism industry, including technology, sponsorship, innovation, venues, and more.

Join The World Games 2022 Birmingham executive leadership for a discussion on how a major international multi-sport event that hasn’t been in the USA since its first edition in 1981 was awarded to Birmingham, AL. An event this size has served as a galvanizing force for the State of Alabama and the many stakeholders involved with executing this once-in-a-lifetime event. Join us as we discuss the efforts and cooperation that’s been required to deliver the upcoming World Games 2022 which is happening July 7-17, 2022.

Measuring impact of a sporting event is often difficult, but thanks to the Destination’s International Event Impact Calculator’s (EIC) Sport Module, it doesn’t have to be. Those who are curious, novice, or experienced with the EIC will learn tips and tricks from Tourism Economics’ Chris Pike, the mind behind the EIC, explore accuracies with a case study, and learn the best method for post-event evaluation during this dynamic session. Attendees will leave with a clearer understanding of what the EIC calculator is and how to use it during all phases of an event’s cycle as a valuable evaluation and advocacy tool for your destination.