Looking ahead -- 2020 & Beyond

Session 4
Wednesday, May 27, 2020 | 2:00 p.m. ET


4FRONT's Dan Migala will lead a session looking ahead at some of the new, big opportunities and challenges participants can expect to encounter in the next 12-18 months.

Speaker:  Dan Migala, Co-Founder & Partner

Dan Migala has worked for or advised virtually every level of sports franchises, including organizations in MLB, NHL, NFL, NBA, NCAA, MLS, the LPGA, Cricket Australia, New Zealand Rugby and more on issues related to marketing, non-traditional revenue generation, sponsorship, technology, ticket sales and using analytics to drive revenue growth.

Migala has received praise from the sports marketing community for his portfolio of landmark creative marketing concepts including turning the right-field foul pole at PETCO Park into an 85-foot R11 driver as part of TaylorMade’s first-ever baseball sponsorship and suggesting the Chicago White Sox change their game times to 7:11 p.m. to appease 7-Eleven. The idea was sold instantly, achieving many accolades including earning Migala a lifetime pass to the National Baseball Hall of Fame in Cooperstown, N.Y.

In 2007, Migala co-founded 4FRONT, an innovation-fueled sports & entertainment marketing company whose clients include the Cleveland Cavaliers, Cricket Australia, Feld Entertainment, Minnesota Vikings, Minor League Baseball and the NCAA; among others.

Migala also served for nearly a decade as a columnist for Sports Business Journal and has authored three books on sports marketing. A graduate of the University of Missouri School of Journalism, Migala has served as the Director of the Masters in Sports Administration Program at Northwestern University, where he designed a "Non-Traditional Revenue Strategies" course. He holds a Masters of Sports Administration from Ohio University.

Dan lives in Denver with his wife Kate and their two children, William (5) and Charlotte (3).


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