Sports Tourism Innovation Certificate


innovation certificate

This four-part Innovation Certificate will serve a virtual learning opportunity for participants to think strategically, boldly, creatively and differently about their organization’s business. It is an opportunity for every participant to have a voice, take away inspirational ideas, continue to get better and, most importantly, to have fun!

Each session will last approximately 45-50 minutes, with the remaining time for Q&A. Sessions will be hosted live & also recorded and available online.

Did you miss the live sessions? Email for more information on accessing this course!

Hear what attendees are saying

"Discover Kalamazoo Sports jumped at the opportunity to participate in the Innovation Certificate virtual series hosted by Sports ETA & 4FRONT. The content has been particularly helpful to our team so that we can effectively and creatively tell the story of our sports event partners on both a local and national level." - Brian Persky, Discover Kalamazoo Sports 

"Even only two sessions into the mix, 4FRONT's creative recommendations have me rethinking and restructuring a PUSH Magazine statistical infographic to a more dialed down storytelling approach. At a time when there's Zoom meetings and webinars aplenty, I've moved the 4FRONT Innovation Certificate course to the top of my list."- Matt Dunn, PUSH Magazine

“I literally have pages of notes and ideas from the first two sessions of the Sports Tourism Innovation Certificate offered by Sports ETA and 4FRONT. The material is smart and actionable for organizations of all sizes from amateur events to professional sporting events. I highly recommend the certificate program.” - Jackie Reau, Game Day

"The webinar is absolutely phenomenal and provided a great value to myself and our hockey team! I have created a list of ideas that will be implemented in the upcoming hockey season. I can’t wait for the 4th session! Thank you for putting it together!" - Jakub Mikulik, Hockey Club Ocelari Trinec, 2018-19 Czech National Champions


Session 1 - Creating a Culture of Innovation (The Innovation Mindset)

4FRONT will lead a session that is focused on communication and collaboration aimed at helping participants take a step back and identify new ways to stand for something, take risks, tell a story and own a moment in time.
Session Leader: Brian Gainor


Session 2 - How to Effectively Tell Your Story (Thinking Like A Brand)

4FRONT will lead a discussion around how participants can evolve their storytelling approach (and value proposition) to maximize value. This includes re-imaging storytelling materials, 2020 vision for the bid process and more.
Session Leader: Katie Foglia



Session 3 - An Art + Science Approach to Next-Gen Partnerships

4FRONT will lead a session on how to transform data into insights, with a focus on how to best run brainstorms & meetings (leading with the why). This session will showcase how to best use insights to drive creativity and innovation.
Session Leader: Katie LaCroix


Session 4 - Looking Ahead -- 2020 & Beyond

4FRONT will lead a session looking ahead at some of the new, big opportunities and challenges participants can expect to encounter in the next 12-18 months.
Session Leader: Dan Migala




Who is 4FRONT? Inventors, marketers, sports enthusiasts, creatives and strategists who like to go BIG. They challenge themselves and their partners to think differently, because it takes them to unexpected places. They won’t stop until they’ve helped you score the run, beat the buzzer, cross the goal line and get the applause. 

For over 10 years, they’ve been helping their client partners hone their skills, create new services, re-write the “rules” and knock it out of the park. Their core solutions not only work, they work together and take your existing streams to the next level. 

4FRONT has worked with clients such as the Chicago Bears, Minor League Baseball, Detroit Red Wings and Little Caesars Arena, Ultimate Fighting Championship, and the Oklahoma City Thunder! Hear what their clients have to say, and read about their success stories.

Cancellation policy

Please note, there are no refunds, credits, or transfers to a future course.


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