An Art + Science Approach to
Next-Gen Partnerships

Session 3
Wednesday, May 20, 2020 | 2:00 p.m. ET


4FRONT's Katie LaCroix will lead a session on how to transform data into insights, with a focus on how to best run brainstorms & meetings (leading with the why). This session will showcase how to best use insights to drive creativity and innovation.

Speaker:  Katie LaCroix, Account Executive, Innovation

Katie LaCroix joined the 4FRONT Team in June 2018 and currently works to bridge marketing and analytics as an Account Executive on the Innovation team. As part of her role, Katie analyzes real-time data to develop actionable fan insights to drive decisions, better understand consumers and develop strategic recommendations for partners including the Detroit Red Wings, Minnesota Twins, City of Denver, Big Bash League and Minor League Baseball.

Passionate about both data and creativity – Katie is a dual-threat as a result of her combined left and right brain mindset. Through this skillset, Katie strives to help organizations better understand and use insights as the basis for strategic decision-making. Her ultimate sports business passion is harnessing the power of sports to deliver results through innovation.

Prior to joining 4FRONT, Katie graduated from the University of Iowa where she received her BBA with a double major in Marketing and Business Analytics. Her previous work experience includes working for Van Wagner Sports & Entertainment on numerous in-game signage projects and working for Tippie College of Business to manage the College’s social media accounts.

Katie is originally from Minnetonka, Minnesota and is currently living in downtown Chicago. Outside of work when she’s not organizing office Hotdish competitions, you’ll likely run into her at Friday morning yoga or better yet, you’ll find her at a country concert… especially if Kenny Chesney is in town.


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