LOL: Loss of Logo


Navigating a career in any business is highly complex, especially in the world of sports and entertainment. Knowing how to separate the logo on your business card from your personal identity is a valuable skill. Building a career in the sports industry is easier said than done, especially since the business is extremely addictive. Cool corporate logos and titles should never control your true sense of self; your name on the card is much more important!

Thanks to San Jose Sports Authority, copies of Andy's book will be available for all attendees!



Andy Dolich, Executive, Fan Controlled Sports and Entertainment; President, Dolich Consulting

Over five decades in the professional sports industry, including executive positions in the National Football League (NFL), National Basketball Association (NBA), National Hockey League (NHL) and Major League Baseball (MLB). He is currently an executive of Fan Controlled Sports and Entertainment (FCSE) President of Dolich Consulting.

COO of the San Francisco 49ers from 2007-2010.

Served as President of Business Operations for the Memphis Grizzlies-2000-2007, where he led the day-to-day functioning of the team’s business, marketing programs, along with the construction and operation of the home arena, FedExForum.

In his 14 years as VP of Business Operations and EVP of the Oakland Athletics the team set numerous attendance records and appeared in 3 World Series with the 1989 victory over the San Francisco Giants in the Earthquake World Series.

Held executive-level positions with the Maryland Arrows of Box Lacrosse (NLL), Washington Diplomats (North American Soccer League) and the Washington Capitals (NHL). He began his career with the Philadelphia 76ers. 

Received his undergraduate degree in Government from American University in Washington, DC, Masters in Sport Management from Ohio University. He serves on a number of sports industry and community invested boards and organizations. Teaches sports business at Stanford’s School of Continuing Studies. Columnist for the Ultimate Sports Guide, co-host of podcast
“Life in the Front Office” and co-author of “20 Secrets to Success for NCAA Student Athletes Who Won’t Go Pro.” and LOL, “Loss of Logo” ``What's Your Next Move?” "Goodbye, Oakland" with Dave Newhouse recently released.


Time & Location:

 Date:Tuesday, February 20
 Time:12:00 PM - 01:30 PM
 Room:Salon III

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