Michelle Wessels rejoined the Sports ETA team in March 2020 as the Business Services Manager after previously interning with the organization from 2015 to 2017. She was promoted to Director of Membership & Engagement in March 2023. In this role, Michelle drives membership recruitment and retention strategies, ensuring that the organization continually attracts and retains top industry professionals. She also oversees the comprehensive fulfillment of member services, manages event registrations, and supports all business operations.
Michelle's responsibilities include developing and implementing member engagement initiatives, analyzing membership data to inform strategic decisions, and fostering strong relationships with members to enhance their overall experience. She also collaborates closely with internal teams to streamline processes, improve operational efficiency, and contribute to the successful execution of Sports ETA events and programs.
Michelle holds an Associate of Administrative Management Technology with a focus on Meetings and Events, earned in April 2015, and a Bachelor of Technical and Applied Studies with a specialization in Applied Administration, completed in December 2016—both from the University of Cincinnati.
Outside of work, Michelle enjoys spending time with her husband, Jeremy, and their two children, Brooklyn and Owen. Whether it's enjoying outdoor adventures, engaging in family movie nights, or exploring new destinations together, Michelle values the moments spent creating lasting memories with her loved ones.