Jerrine Lee - Sports Events and Tourism Association

Jerrine Lee

Vice President of Sales
Jerrine Lee

Jerrine Lee is Vice President of Sales with Richmond Region Tourism. Her passion and commitment to recruiting sports events to her destination led to her promotion from Convention & Sports Services Manager (2016) to Sports Development Manager (2018), to Director of Sports (2019), Vice President of Sports (2021) and now Vice President of Sales (2022).  As Vice President of Sales, she oversees and manages the sales teams responsible for recruiting meeting, conventions, and sports tournaments to the Richmond Region.  Prior to joining Richmond Region Tourism in 2016, Jerrine worked for the local MiLB team Richmond Flying Squirrels, Double-A affiliate of the San Francisco Giants, where she served as the Assistant Director of Corporate Sales and Director of Suite Sales and Client Relations. Jerrine received her undergraduate degree from James Madison University and her master’s degree from Virginia Commonwealth University Center for Sport Leadership where she currently serves on the Advisory Board.

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