The state of college athletics is rapidly changing with the passing of Name, Image & Likeness (NIL) and the growing creator economy. In this session led by Meta, we'll dive into what you should know about NIL, including the benefits of working with student-athletes and how your organization can get involved & maximize the opportunity across Meta's platforms. 

Session led by:
Becca Greenwell Wathen
Strategic Partner Manager, Sports Partnerships
Meta

Becca Greenwell Wathen is a Strategic Partner Manager on the Sports Partnerships team at Meta. In her role she focuses on educating and enabling student-athletes to maximize NIL opportunities across Meta's suite of products including Facebook, Instagram & Threads. In her time at Meta, Becca has been instrumental to Meta's NIL efforts including creating & leading the NIL Empower Program, an industry-award winning NIL program specifically for female college athletes. Prior to Meta, she's held roles as a Sports Broadcaster, at the National Basketball Players Association & the Atlanta Hawks. She is a former All-American Duke Women's Basketball player, 2018 WNBA Draftee & was named one of Business Insider’s 2022 “Rising Stars of the Creator Economy”.