AI's potential is vast, but the key opportunity lives in harnessing its power to drive tangible business results.
Imagine interacting with digital personas of your target customers, shaped from the rich tapestry of their real-world behaviors and preferences. These personas aren't just hypothetical constructs; they are dynamic, detailed profiles mirroring the visitors who you want to attract to your city.
Traditional focus groups and surveys are limited relics of the past. Today, we can achieve complex behaivoral insights to attract sponsors, fill events, and boost attendance. All of this has to be done in a dynamic market where potential visitors have new options to choose from every day.
In this session, we'll explore how technology can weave together diverse data sources using AI and transform them into lifelike profiles. This transformative approach can be used for immersive sales training, customer pitches, and targeted marketing strategies all customized for exactly who you need to reach to attract consumers to your city.
SPEAKER:
Jim Caruso, CIO, Elevate
Jim Caruso is the CIO at Elevate responsible for bringing new technology, data, and marketing solutions to our clients. Under his leadership Elevate will expand its capabilities around data, insights and create a proprietary software platform that will make our teams and clients more efficient and effective. In addition, the team will be focused on packaging and ‘productizing’ our offerings to the market. Prior to joining Elevate, Jim was the Co-Founder and CEO of Apollo Program, a software company that provides businesses with powerful intelligence on people to make marketing more informed, accurate, and ultimately more effective that was acquired by Stagwell in July of 2022.
Prior to Apollo, Jim joined Anomaly in June 2016 as their first Chief Product Officer to create a product that harnesses the true power of data to fuel creative advertising. At Anomaly he led the development and productization of their analytics, technology, data, and software strategy. Previously, he served as SVP of Product & Client Strategy at Varick Media, an industry leading media trading desk. He was responsible for guiding the strategy and development of the technology, sales planning, marketing, business development and account management functions.
Jim graduated Summa Cum Laude with Honors from Montclair State University, after which he was a founding partner of a startup which developed enterprise social & relationship management software for large, multinational corporations. Upon exiting, he utilized his entrepreneurial experience along with his product knowledge to begin his career developing software and technology products across various verticals, including government compliance, higher education, and most recently digital media and advertising. Previously, Jim was the head of Product Development at Undertone where he led the development for their ad serving and media buying platform. Jim has also founded four startups: MobileTag, a mobile gaming platform, Snapit App, an e-gifting mobile application, Travelyst, a mobile UCG-led trip planner and ATX, an Amazon commerce agency.