Community Shared Values is a term that gets thrown around often. But what exactly does it mean and more importantly, how do you achieve it? This session will be moderated by Melissa Thompson of the Indiana Sports Corp. and feature a panel of industry veterans who will share creative ways to leverage sports events and tourism into valuable assets for the entire community through examples and lessons learned from their own experiences.

Speakers:
Joel Koester, CATP, Director of Sports Sales, Tulsa Sports Commission
Heath Aucoin, Director of Operations, Fort Worth Sports Commission
Katy Tigchelaar, STS, Vice President of Operations, West Michigan Sports Commission
Moderator, Melissa Thompson, Vice President, Bids and External Affairs, Indiana Sports Corp.