Education

Building and Growing Your Earned Media Program

Summary:

Participants will leave the program with an understanding of media consumption habits among sports enthusiasts, elements of earned media (TV/radio interviews, newspaper/online articles, blogs, podcasts, influencer campaigns), developing media relationships to earn coverage, creating and servicing content to media outlets, and monitoring and reporting media. This new metric can be used in impact reporting for funders and partners.

This session is sponsored by Placer Valley Tourism.

Sample report.