Course Description: In this dynamic educational session, attendees will gain comprehensive insights into the strategies and tactics necessary to elevate their event merchandising efforts to new heights. From conceptualization to execution, participants will learn how to leverage merchandising as a powerful tool for enhancing revenue streams and amplifying brand visibility at their events.
Course Overview: This session will dive deep into the fundamentals of event merchandising, equipping attendees with practical knowledge and actionable techniques to optimize their merchandising operations. Through a blend of interactive presentations, case studies, and real-world examples, participants will explore key principles and best practices for maximizing profits and brand exposure through merchandising.
Panel Discussion: Join representatives with a proven track record in merchandising in a collaborative panel discussion. Gain insights into the intricate merchandising ecosystem of sports tourism and understand the roles, expectations, and benefits each partner brings to the table.
- Moderator: Steve Bailey - Chief of Event Business Development, TeamIP
- Jose Moreno - Chief Marketing and Strategy Officer, USA Pickleball
- Baylee Robinson - Chief of Olympic and NGB Business Development, Team IP
Course Learning Objectives:
Understand the strategic importance of event merchandising in enhancing revenue generation and brand promotion within the sports events and tourism industry.
Learn how to develop a comprehensive merchandising plan tailored to the unique needs and objectives of their events.
Explore innovative merchandising strategies to effectively engage attendees and drive sales, including product selection, pricing strategies, and promotional tactics.
Gain insights into leveraging technology and digital platforms to enhance the merchandising experience and reach a broader audience.
Develop practical skills for measuring the success of their merchandising initiatives and optimizing future efforts based on data-driven insights.
By the end of this session, attendees will be empowered with the knowledge and tools needed to transform their event merchandising operations into revenue-generating powerhouses and valuable brand-building platforms.
This session is sponsored by Placer Valley Tourism.