Leveraging AI and Data to Transform Sports Tourism
Artificial intelligence (AI) and data analytics are reshaping sports tourism, from optimizing event operations to enhancing visitor experiences and measuring economic impact. This interactive workshop will explore how destinations can use AI-driven insights to improve decision-making, streamline event logistics, and create data-backed strategies for sports events. Using real-world case studies, hands-on exercises, and group discussions, participants will gain practical skills to leverage AI and data effectively in their roles.
Session Learning Outcomes:
- Undertand how AI and data analytics are driving innovation in sports tourism.
- Analyze key data sets to assess event performancve, economic impact, and attendee behavior.
- Explore AI applications that enhance operational efficiencies, marketing strategies, and event forecasting.
- Apply data-driven approaches to improve strategic decision-making in sports tourism.
Presenter:
Kyle Jordan, Ed.M, MS, CAE, CEM-AP, CMP, DES, CMM
Director of Meetings
The Institute for Operations Research and the Management Sciences (INFORMS)
Washington, DC
Kyle Jordan is a recognized leader in event strategy, thought leadership, and industry advocacy. As Director of Meetings at INFORMS, he leads the strategic direction for the organization's conferences, designing experiences that inspire learning, foster connections, and drive innovation.
Kyle has served as past chair of the LGBT Meeting Professionals Association and as faculty for IEEE's CEM certification program. His contributions to the field earned him recognition as one of Northstar Meeting Group's Influential #EventProfs of 2024. Kyle holds degrees in Political Science and Gender Studies from Valparaiso University, along with master's degrees in Education from Washington State University and Human Resources from Western Carolina University.
Earn 4 hours of credit toward your STS certification.
* Additional registration fee