What's my roi?
- Connect with Peers.
Meet with pre-selected sports event owners and industry partners in one-on-one appointments.
- Learn from Experts.
Take away new ideas from education sessions led by subject matter experts and tailored for sports event and tourism professionals.
- Grow your Network.
Build relationships in a relaxed environment during our networking and hospitality events.
- Generate Leads.
Face-to-face meetings remain the best way to generate leads. When you attend, you’ll receive contact information for all sports event owners to build your business and portfolio of prospects.
Need to Convince Your Boss?
Frequently asked questions
What is a reverse tradeshow?
Our reverse tradeshow allows sports destinations to meet with sports event planners and industry partners during individual appointments based on their requests, as well as additional factors. Sports event owners sit at designated spaces in the exhibit hall and sports destinations have 1-2 minutes to travel between appointments. A bell rings at the beginning and end of each appointment.
How much does registration cost?
Registration rates vary depending on membership status and the number of attendees your organization sends.
||On or before February 15
||February 15 - March 5
||After March 5
|First Attendee - Member
|Second Attendee - Member
|Additional Attendees - Member
Why do I have to pay a membership fee? Other conferences and tradeshows only charge a registration fee.
Unlike other tradeshows you may have attended, Sports ETA Symposium is the annual meeting for a not-for-profit trade association. Membership fees are required to gain access to many meaningful benefits, including the opportunity to take appointments at our annual meeting. Membership fees are a nominal investment and exhibit your commitment to the sports events and tourism industry.
When does the appointment portal open and close?
The appointment portal will open later this fall. The first registered attendee from your organization will be notified via the email used during registration when the portal is open. The portal will remain open for 3 1/2 weeks to request, accept, decline, and rank appointments.
How do I book my hotel room?
You can book a room online at one of the hotels in our group block, all of which are within a ten-minute walk of the Birmingham-Jefferson Convention Complex. The online hotel reservation portal will open summer 2021.