industry partners

What's my roi?
  • Connect with Peers.
    Meet with pre-selected sports destinations and sports event owners in one-on-one appointments.
  • Learn from Experts.
    Take away new ideas from education sessions led by subject matter experts and tailored for sports event and tourism professionals.
  • Grow your Network.
    Build relationships in a relaxed environment during our networking and hospitality events.
  • Generate Leads.
    Face-to-face meetings remain the best way to generate leads. When you attend, you’ll receive contact information for all sports destinations and sports event owners to build your business and portfolio of prospects.

Need to Convince Your Boss?

Frequently asked questions 

What is a reverse tradeshow?
Our reverse tradeshow allows industry partners to meet with sports destinations and sports event owners during individual appointments based on their requests, as well as additional factors. Industry partners take appointments with sports destinations at their booths.  Appointments with sports event owners occur at the sports event owner’s designated space in the exhibit hall.  Appointments are 8 minutes with 1-2 minutes to travel between appointments. A bell rings at the beginning and end of each appointment.

How much does registration cost?
Registration rates vary depending on membership status and the number of attendees your organization sends. Industry Partners are required to exhibit in order to participate in appointments with sports destinations and sports event owners. Industry partners who do not wish to participate in appointments should register at the attendee only rate.

The last day to register at the prices listed below is March 5, 2021. After March 5, 2021, appointments cannot be guaranteed and registration rates increase $300.

industry partners Member - By March 5 Non-Member - By March 5
Preferred Exhibitor Booth $5,495 $6,295
Exhibitor Booth $3,295 $4,095
Exhibitor - Additional Attendee - Member $895 $895
Attendee Only $1,895 $2,195

Preferred Exhibitor Booth Package Includes

  • 10’x20’ space
  • 4 registrations
  • 2 appointment schedules – 1 set with EO, 1 set with destinations
  • Tables, chairs, carpet, pipe and drape, and wastebasket (any additional booth furniture is an added charge)
  • 1, 2-page advertorial in the Sports ETA Playbook, or 1 e-blast (limited availability)

Exhibitor Booth Package Includes:

  • 10’x10’ space
  • 2 registrations
  • 2 appointment schedules – 1 set with EO, 1 set with destinations
  • Tables, chairs, carpet, pipe and drape, and wastebasket (any additional booth furniture is an added charge)
  • 1, ½ page advertisement in the Sports ETA Playbook 

Exhibitor Services

All confirmed exhibitors will receive an email from Fern ( with information on how to access the Exhibitor Manual and their exhibitor ordering portal.  They can also contact Nick Stammler ( or by phone at (615) 256-0357 if they have not received their email or if they need further assistance.

Why do I have to pay a membership fee? Other conferences and tradeshows only charge a registration fee.

Unlike other tradeshows you may have attended, Sports ETA Symposium is the annual meeting for a not-for-profit trade association.  Membership fees are required to gain access to many meaningful benefits, including the opportunity to take appointments at our annual meeting.  Membership fees are a nominal investment and exhibit your commitment to the sports events and tourism industry.

When does the appointment portal open and close?
The appointment portal will open later this fall. The first registered attendee from your organization will be notified via the email used during registration when the portal is open. The portal will remain open for 3 1/2 weeks to request, accept, decline, and rank appointments. 

How do I book my hotel room?
You can book a room online at one of the hotels in our group block, all of which are within a ten-minute walk of the Birmingham-Jefferson Convention Complex. The online hotel reservation portal will open summer 2021.

Host Partners

Symposium Sponsors

Corporate Sponsors