Lucy Strong

Organization:BaAM

With 25+ years of experience on three continents, Lucy has developed and implemented strategic sponsorships with and for some of the world’s most respected global brands including – Disney, MasterCard, Siemens, Pfizer and BMW. She has extensive Olympic Games experience and counts both the Chinese and Italian Olympic Committees as past clients. Lucy has sold more than $300MM in sponsorship and during her career has negotiated a number of “firsts”, truly unique sponsorships, between organizations like BMW and the Chinese Olympic Committee (the first for a foreign brand); Siemens and Disney (the first of this size and scale for a B2B company with Disney) and; Pfizer and the PGA TOUR (the first for a pharmaceutical company).

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Lucy Strong

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