Considering the continued strength of sports tourism, today’s economic transitions may require communities to be more strategic with their support for events that drive impact or risk losing consideration for new opportunities.
This session will aggregate the key takeaways from Tuesday’s Right Holder Part 1 session and include a panel of industry leaders to deep dive Rights Holders' most pressing challenges and look for tangible solutions. There are simple approaches that can be taken to outline various levels of support and some of those simple approaches may require some heavy lifting with changing of public policy, which if done correctly could be part of an excellent long-term strategy.