Frequently Asked Questions - Sports Marketplace

Choose your organization type to learn more:

Destinations
Vendors
Event Owners

Destinations

What is a reverse tradeshow?

A typical reverse tradeshow is where attendees engage with the exhibitors through pre-scheduled meeting appointments. The advantage of a reverse tradeshow is that exhibitors are guaranteed booth traffic during pre-scheduled appointment times rather than simply hoping attendees stop by during open exhibit hours.

Why is membership required to schedule appointments in the Sports Marketplace?

Appointments are a benefit of membership, which is why membership is required in order to schedule appointments.  One of the unique things about being a member is the ability to promote your organization not only at the Symposium, but throughout the year. It adds a level of credibility and shows that you are invested in the sports events and tourism industry.

How does it work?

Destinations do not have booths in the Sports ETA Sports Marketplace.  Instead, members of your organization will visit vendors and event owners at their booths during pre-scheduled appointment times to learn about event owners and their bid requirements or vendor's products and services. Appointments are historically 10 minutes and are an opportunity to introduce yourself and your organization as well as exchange basic information.

What is the average number of appointments destinations receive?

In 2019, the average number of appointments scheduled per destination was 21 appointments (including individual and event overview appointments). Please note: Event overview appointments will not take place at the 2020 Symposium.

The number of appointments able to be schedule is dependent on a variety of factors, especially how you prioritize your appointment requests, so it is extremely important to take the time to prioritize your requests. We encourage all destinations to keep all appointment time slots available. 

How are appointments scheduled?

The first registered attendee for each destination will have access to an online appointment portal where requests can be made. Before requesting an appointment with an organization, review their profile in the member directory. Ask yourself the following questions: Is this particular sport played in our part of the country? Do we have someone involved locally that we can call to learn more about the sport/event? Request your highest priority first and then lesser priorities. If you have an existing client - rather than take an appointment time away from someone else, consider scheduling a meeting outside of Sports Marketplace time.

Destinations will receive their appointment schedule approximately one week prior to the start of the Symposium.

What can I expect at my Individual Appointment?

Individual appointments will be held at the booth of the event owner or vendor with whom you have an appointment in the Sports Marketplace. This is a one-on-one opportunity and a chance for you to make a quick introduction, exchange contact information, and either begin the sales process with event owners or gather information about a vendors products and services.

What information should I bring to my appointments?

Business cards, and plenty of them! Create a one-sheeter for your individual appointments. Your one-sheeter should include information about your destination and your organization's services. Do not overwhelm event owners with materials. Send any information when following up after the Symposium.

What is my ROI?

The Sports Marketplace is designed to assist in lead generation and business development with new contacts in the sports events and tourism industry. You should not expect to close business in the Marketplace, but rather foster lasting relationships with potential clients.

What should I do if I requested an appointment and it was unable to be scheduled?

For a variety of reasons, not all appointments requested will be able to be scheduled. We recommend preparing a targeted list of event owners you want to meet at the Symposium so you can seek them out if you do not get an appointment with them. You will have ample time to reach out to an event owner in advance of the Symposium to schedule a meeting outside of Sports Marketplace hours, whether it be at a general session, networking event, or taking them to coffee or dinner on the open evening. If you have any trouble finding that event owner during the Symposium, visit the Member Services Desk at registration, and a member of the Sports ETA Staff will help you get in touch with that organization.

How do One-on-One Appointments work?
  • Request appointments with organizations with whom you want to meet.
  • Rank your requests, and accept or decline appointments requested of you to ensure the best possible matches. Appointments requested of you that are not accepted or declined will be attempted to be scheduled.
  • If you request an appointment and the other organization does not accept it, it will be attempted to be scheduled, but please note it will be a lower priority and not as likely to be scheduled.
  • There is no limit to the number of appointment requests that can be made; we recommend requesting at least 50 appointments to maximize your appointment schedule.
  • Visit the appointment portal as often as you'd like during the open window to rank your requests and accept or decline appointments requested of you.

Vendors

Why should I exhibit?

Companies should choose to exhibit in the Sports Marketplace because they want to promote their brand, products, and services to destinations and event owners alike.  

What is a reverse tradeshow?

A typical reverse tradeshow is where attendees engage with the exhibitors through pre-scheduled meeting appointments. The advantage of a reverse tradeshow is that exhibitors are guaranteed booth traffic during pre-scheduled appointment times rather than simply hoping attendees stop by during open exhibit hours.

Will I have pre-scheduled appointments with Event Owners?

The primary purpose of a vendor attending the Sports Event Symposium should be to meet with destinations. However, appointments with event owners that are mutually accepted and able to be scheduled based on both parties’ availability, will be included as a pre-scheduled appointment. This appointment will take place in the Event Owner’s booth – not yours. This is why two registrations are included with each exhibitor package. One company representative needs to be in the booth to meet with destinations, and one company representative needs to be available to meet with event owners and network on the Marketplace floor.

How does it work?

Destinations come to your booth during pre-scheduled appointment times to learn about your products and services and how you can help them be more efficient, productive and successful in hosting sports events. All parties (destinations, vendors, and event owners) have the ability to accept, decline and prioritize appointment requests. The highest priority for destinations is to meet with event owners and vice versa. Destinations may stop by your booth during appointment hours when they are not otherwise scheduled to meet with an event owner. Appointments are historically 10 minutes and are an opportunity to introduce yourself and your organization as well as exchange basic information.

What if I don't want to exhibit? Can I still attend?

Industry Partner members have the option to attend the Symposium without exhibiting. Vendor attendees do not receive appointment schedules but have access to the Sports Marketplace. The best way to maximize your exposure with destinations and event owners, however, is to be an exhibitor.

What’s my ROI?

The Sports Marketplace is designed to assist in lead generation and business development with new contacts in the sports events and tourism industry. You should not expect to close business in the Marketplace, but rather foster lasting relationships with potential clients. With exposure to 1,000 attendees, your brand will be seen as a leader in the industry and one that values the ability to network with serious-minded sports events and tourism professionals.

Why is membership required?

One of the unique things about being a member is the ability to promote your brand not only at the Symposium, but throughout the year. It adds a level of credibility and shows that you are invested in the success of the industry in addition to your company’s interests in increasing its market share. Membership is required to participate in appointments.

How do One-on-One Appointments work?
  • Request appointments with organizations with whom you want to meet.
  • Rank your requests, and accept or decline appointments requested of you to ensure the best possible matches. Appointments requested of you that are not accepted or declined will be attempted to be scheduled.
  • If you request an appointment and the other organization does not accept it, it will be attempted to be scheduled, but please note it will be a lower priority and not as likely to be scheduled.
  • There is no limit to the number of appointment requests that can be made; we recommend requesting at least 50 appointments to maximize your appointment schedule.
  • Visit the appointment portal as often as you'd like during the open window to rank your requests and accept or decline appointments requested of you.

Event Owners

Why should I participate?

Event owners should choose to exhibit at the Sports Marketplace because they want to promote their sport(s) and events to destinations interested in hosting their events.

What is a reverse tradeshow?

A typical reverse tradeshow is where attendees engage with the exhibitors through pre-scheduled meeting appointments. The advantage of a reverse tradeshow is that event owners are guaranteed booth traffic during pre-scheduled appointment times rather than simply hoping attendees stop by during open exhibit hours.

Why is membership required to schedule appointments in the Sports Marketplace?

Appointments are a benefit of membership, which is why membership is required in order to schedule appointments.  One of the unique things about being a member is the ability to promote your organization not only at the Symposium, but throughout the year. It adds a level of credibility and shows that you are invested in the sports events and tourism industry.

How does it work?

Destinations and vendors come to your booth during pre-scheduled appointment times to learn about your events. All parties (destinations, vendors, and event owners) have the ability to request, accept, decline, and prioritize appointment requests. Appointments are historically 10 minutes and are an opportunity to introduce yourself and your organization as well as exchange basic information.

What is the average number of appointments event owners receive?

Event owners typically have full appointment schedules. Up to 60 prescheduled individual appointments (per representative from your organization) for your organization are possible. 

What can I expect at my Individual Appointment?

Individual appointments will be held at your booth. This is a one-on-one opportunity and a chance for you to make a quick introduction and exchange contact information. Event owners have 10 minutes to give a general rundown of your event and its requirements and ask questions about the destination or vendor. Make sure you do your homework before the Symposium. This will allow you to ask specific questions about a venue or hotels etc. for that particular destination. Think of this as speed dating for business. You want to be able to sell yourself and your organization in 10 minutes. The point of these appointment is not to iron out details about an event but more to determine if the both of you are a good fit and if you should follow up with each other.

Be honest and direct. If a destination isn’t going to work for you let them know, but let them know why. For example, if the venue isn’t currently big enough to hold your event let them know. This may lead to them telling you that in 2 years a new bigger venue is opening up that can hold your tournament. People appreciate the honesty so that they do not waste their time for the two weeks following up thinking they have a chance to land one of your events. Not everyone will be happy about it but there is no need to waste your time or their time on something that just isn’t going to happen.

What should I do if I requested an appointment and it was unable to be scheduled?

For a variety of reasons, not all appointments requested will be able to be scheduled. We recommend preparing a targeted list of event owners you want to meet at the Symposium so you can seek them out if you do not get an appointment with them. You will have ample time to reach out to a destination in advance of the Symposium to schedule a meeting outside of Sports Marketplace hours, whether it be at a general session, networking event, or taking them to coffee or dinner on the open evening. If you have any trouble finding that event owner during the Symposium, visit the Sports ETA Member Services Desk at registration, and a member of the Sports ETA Staff will help you get in touch with that organization.

What information should I bring to my appointments?

Business cards, and plenty of them! Create a one-sheeter for your individual appointments. Your one-sheeter should include information about your event, what you need, and who to contact about it. This flyer gives the basics for the event and gives the destinations with whom you meet something to refer to when following up after the Symposium.

What is my ROI?

The Sports ETA Sports Marketplace is designed to assist in lead generation and business development with new contacts in the sports events and tourism industry. You should not expect destinations to sign contracts in the Marketplace, but rather foster lasting relationships with potential hosts of your future events.

How do One-on-One Appointments work?
  • Request appointments with organizations with whom you want to meet.
  • Rank your requests, and accept or decline appointments requested of you to ensure the best possible matches. Appointments requested of you that are not accepted or declined will be attempted to be scheduled.
  • If you request an appointment and the other organization does not accept it, it will be attempted to be scheduled, but please note it will be a lower priority and not as likely to be scheduled.
  • There is no limit to the number of appointment requests that can be made; we recommend requesting at least 50 appointments to maximize your appointment schedule.
  • Visit the appointment portal as often as you'd like during the open window to rank your requests and accept or decline appointments requested of you.
Your privacy is important to us. View our updated Privacy and Usage Policy