Content Marketing to Engage Your Fans to Drive New Revenue


By the time you meet or talk with a prospective new customer, they are likely to have researched you, your destination and your facilities with a Google or website search. In this session, we will discuss how to strategically create content to drive new business and revenue streams using customer journey mapping. Participants will have a stronger understanding of how to use content-driven marketing to segment and reach a current or new customer base.

Time & Location:

 Date:Tuesday, May 7
 Time:01:45 PM - 02:45 PM
 Room:301 AB

Additional Information:

 Speakers:Jackie Reau
 Track:Trends & Research

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