sports destinations

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What's my roi?

  • Connect with Peers.
    Meet with pre-selected sports event owners and industry partners in one-on-one appointments.
  • Learn from Experts.
    Take away new ideas from education sessions led by subject matter experts and tailored for sports event and tourism professionals.
  • Grow your Network.
    Build relationships in a relaxed environment during our networking and hospitality events.
  • Generate Leads.
    Face-to-face meetings remain the best way to generate leads. When you attend, you’ll receive contact information for all sports event owners to build your business and portfolio of prospects.

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Frequently asked questions

What is a reverse tradeshow?
Our reverse tradeshow allows the sports destinations to meet with sports event planners and industry partners during individual appointments based on their requests, as well as additional factors. Sports event owners sit at designated spaces in the exhibit hall and sports destinations have 1-2 minutes to travel between appointments. A bell rings at the beginning and end of each appointment.

How much does registration cost?
Registration rates vary depending on membership status and the number of attendees your organization sends.

Destinations On or before december 31 January 1 - March 1 After March 1
First Attendee - Member $1,395 $1,595 $1,695
Second Attendee - Member $995 $1,195 $1,295
Additional Attendees - Member $895 $1,095 $1,195
Non-Member $1,695 $1,895 $1,995


Why do I have to pay a membership fee? Other conferences and tradeshows only charge a registration fee.

Unlike other tradeshows you may have attended, Sports ETA Symposium is the annual meeting for a not-for-profit trade association.  Membership fees are required to gain access to many meaningful benefits, including the opportunity to take appointments at our annual meeting.  Membership fees are a nominal investment and exhibit your commitment to the sports events and tourism industry.

When does the appointment portal open?
The appointment request process will begin approximately 4 weeks prior to the event date. You will be notified via the email used during registration when the portal is open.

How do I book my hotel room?
Once the hotel portal opens, you'll be able to book a room online at one of the four hotels in our group block, all of which are within a five-minute walk of the Kansas City Convention Center.

Host Partners

Symposium Sponsors

Corporate Sponsors

Sports ETA to move it Annual Symposium to 2021 Read More Sports ETA to move it Annual Symposium to 2021