What is the true value of my sponsorship to the client? One question we always hear in sponsorship sessions is how do I determine the correct price for my sponsorship, but you rarely hear a great answer. In a crowded market with many entities vying for sponsorship and marketing dollars, organizations are less likely to give you money because the event is good for the community, they want a return. We’ll share what we have done in Savannah to give us defendable data and value when presenting current and potential partners with our sponsorship opportunities.