Selling Out Arenas One Fan at at Time

Summary:

Presentation will focus on the integrated marketing communication (IMC) strategies used to grab fans attention and ultimately, purchase a ticket to the events held in host cities. Jenn has more than four years of experience working with multiple National Governing Bodies and organizations such as the NCAA. Spanning across multiple sports, most notably setting record attendance for the 2016 NCAA DI Women’s Volleyball Championship and generating a sold-out crowd for the NCAA Women’s Final Four. Conference attendees can expect:

• Navigating an integrated marketing communications plan

• Developing strategies and executing tactics on a limited budget

• Leveraging corporate partnerships to support your plan’s goals

• Identifying unique demographics and how they play an integral part in your IMC plan