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Next Meeting

Tuesday, July 28 at 11:30 AM EST

Communicating Value to Board and Other Leadership
How to translate marketing outcomes into language that resonates with decision-makers

Marketing teams track countless metrics—but not every metric matters to your board, executive leadership, or key stakeholders. In this interactive MarCom Community discussion, we'll explore how organizations are communicating the value of their marketing efforts in ways that support strategic goals, demonstrate ROI, and build confidence with decision-makers.

Participants will share what they're measuring, how they're reporting results, and which metrics resonate most with boards, sponsors, government partners, and other stakeholders. We'll also discuss reporting formats, presentation frequency, common challenges, and what's working well across the industry.

Whether you're refining an executive dashboard or looking for new ways to tell your organization's story through data, you'll leave with practical ideas and peer insights you can apply to your own reporting process.

Key discussion topics:

Organizational vs. marketing KPIs: What are you measuring and why?
Communicating value to boards, executive leadership, sponsors, and other stakeholders
Reporting frequency, dashboards, and presentation formats
Common reporting challenges and opportunities for improvement
Best practices and takeaways from peers across the sports events and tourism industry

If you aren't a MarCom member yet, what are you waiting for?! Click here to submit your interest form.

Sports ETA MarCom Community Group

The MarCom Community Group brings together marketing, communication, and PR professionals from across the sports events & tourism industry. This peer-driven space is designed to foster collaboration, share practical resources, and support members in tackling real-world challenges. Whether you're launching a new campaign, navigating media relations, or refining your brand voice, this group offers a trusted network to grow your skills and expand your impact.

Calls take place quarterly, and if you can't make it, don't sweat it! All calls will be recorded and will live on the MarCom members only page so you can access when it's convenient for you.

Mission

To connect, support, and empower marketing and communications professionals in the sports events and tourism industry through collaboration, professional growth, and shared resources.

Goals

Foster Collaboration and Idea Sharing
Create a supportive network where members can exchange marketing and communications strategies, campaign ideas, best practices, and lessons learned to elevate their communities and our industry
Enhance Professional Development
Provide ongoing learning opportunities through zoom calls, guest speakers, case studies, and toolkits that strengthen members’ skills in branding, media relations, digital marketing, and crisis communications.
Support Peer Problem-Solving and Resource Exchange
Serve as a go-to forum for members to seek advice, troubleshoot challenges, and share templates, tools, and resources that streamline day-to-day MarCom work.

Who's It For?

Anyone in marketing, content, advertising, social media, digital, PR, or communications at a sports commission or in a sports role at a DMO or other organization invested in sports tourism.

Interested In Joining?

Complete this WELCOME FORM to get started. One of the community group chairs will reach out after reviewing your submission.