This facilitated roundtable brings together women leaders in small- and mid-market sports tourism to share candid insights, challenges, and best practices from the field. Designed as a peer-driven conversation, the session will explore the realities of working in sports tourism today — from navigating partnerships and advocating with elected officials, to innovative event support, sustainability, and career growth in the industry.

Participants will help shape the discussion, focusing on the issues keeping them up at night while highlighting practical solutions, leadership strategies, and lessons learned. Whether new to sports tourism or a seasoned professional, attendees will leave with actionable ideas, stronger peer connections, and a renewed sense of community.