This session explores how Las Vegas is reinventing social strategy at the intersection of sports and social‑first storytelling. The team will share how the destination is evolving content development, influencer marketing, and real‑time engagement to keep pace with fast‑moving sports moments, offering practical takeaways to drive relevance, reach, and ROI for any destination or sports brand in today’s digital landscape.

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Presented by the @‌Vegas Social team and influencer agency Ykone:




Bryce Betts, Sr. Director of Digital Content, @‌Vegas









Nikki Rosetti, Sr. Director of Social Strategy, @‌Vegas







Alysse Kimura, Digital Engagement Manager, @‌Vegas







 Nick Mattera, Sr. Vice President, America at Ykone