• Become a member.
  Join the association for just $250 and enjoy 365 days of exclusive benefits, 24/7 access to industry resources, and complimentary registration for the Sports ETA Symposium.
• Plan your trip.
  You are responsible for booking your own flight. You will receive a reimbursement of up to $500 for airfare/mileage after completing all scheduled appointments. Once you confirm your arrival and departure dates, your hotel room will be reserved.  You are responsible for any incidentals and will be asked to provide a credit card number for incidentals only.
• Travel to Las Vegas.
  Attend our reverse tradeshow designed for sports event and tourism professionals.
• Connect with Peers.
  Meet with pre-approved sports destinations and industry partners in one-on-one pre-scheduled appointments.
• Learn from Experts.
  Take away new ideas from education sessions led by subject matter experts and tailored for sports event planners.
• Grow your Network.
  Build relationships in a relaxed environment during our networking and hospitality events.

What is a reverse tradeshow?
Our reverse tradeshow allows the sports event planners to meet with sports destinations interested in hosting their events during individual appointments based on their requests, as well as additional factors. Sports event owners sit at designated areas in the exhibit hall and sports destinations have 1-2 minutes to travel between appointments. A bell rings at the beginning and end of each appointment.

How much does registration cost?
Registration is free! Your only monetary investment is your annual membership fee ($250 per organization) and the cost of your flight, which will be reimbursed upon successful completion of your scheduled appointments.

Why do I have to pay a membership fee? Other conferences and tradeshows don’t charge fees to attend.

Unlike other tradeshows you may have attended, Sports ETA Symposium is the annual meeting for a not-for-profit trade association. Membership fees are required to gain access to many meaningful benefits, including the opportunity to take appointments at our annual meeting.  Membership fees are a nominal investment and exhibit your commitment to the sports events and tourism industry.

What does travel assistance include?
Travel assistance covers:

• Hotel stay: Up to four (4) nights at the host hotel (room and tax only; incidentals not included).

• Travel reimbursement: Choose one of the following:

  • Airfare reimbursement up to $500 (including taxes and fees), or

  • Mileage reimbursement up to $400 (based on the 2026 IRS mileage rate)

  • Plus self-parking reimbursement at the host hotel garage (up to $100).

How it works:

• Book your own flight and submit your itinerary and receipt by March 23, 2026 HERE.

• Book your hotel room using the unique rights holder housing link emailed to Sports ETA member rights holders. If you need the link, contact info@sportseta.org.

• A credit card is required at check-in for incidentals. Sports ETA is not responsible for incidental charges.

• Once your hotel is booked, use your Pipe-ID (hotel confirmation number) to complete your Symposium registration.

download travel assistance agreement

When will I be reimbursed for my airfare or mileage?
Upon successful completion of required activities, reimbursement checks will distributed to all event owners at their booths on Thursday afternoon - IF they completed the reimbursement form HERE by March 23, 2026.

When does the appointment portal open and close?
The appointment portal will open on February 23, 2026. The first registered attendee from your organization will be notified via the email used during registration when the portal is open. The portal will remain open to request, accept, decline, and rank appointments. The portal will close on Sunday, April 5, 2026 at 11:59 PM PST.

Is transportation covered?
Sports ETA covers up to $500 in either airfare or mileage reimbursement (using the 2026 IRS milage rate) for qualified sports event owners. Sports ETA does not cover parking or ground transportation expenses.

Who books my hotel room?
You are responsible for booking your hotel room. The unique rights holder housing link was emailed to Sports ETA member rights holders, but if you need the link, email info@sportseta.org. A method of payment is required at check in for any incidentals. Sports ETA is not responsible for any incidentals charged to your hotel room during your stay. Once you reserve your hotel room, you will be able to register for the Symposium -- you need your Pipe-ID (hotel confirmation number) in order to register for the Symposium. 

Please note, that you may see a room rate, but attending as a rights holder, you will not be responsible for this charge. Sports ETA will cover up to 4-nights, additional nights are at the expense of the rights holder.

What is Sports ETA’s refund/cancellation policy?
Any rights holder that misses any appointments or cancels attendance after the appointment portal closes, on Sunday, April 5, 2026 will be charged $685 and will forfeit their travel reimbursement. Sports event owners also forfeit their travel reimbursement if the meeting qualification information presented to our staff is falsified, the data on the registration page is false or exaggerated, the sports event owner does not have any influence on the location or decision process of said meetings, or any misrepresentation by the rights holder.