• Connect with Peers.
  Meet with pre-selected sports event owners and industry partners in one-on-one appointments.
• Learn from Experts.
  Take away new ideas from education sessions led by subject matter experts and tailored for sports event and tourism professionals.
• Grow your Network.
  Build relationships in a relaxed environment during our networking and hospitality events.
• Generate Leads.
  Face-to-face meetings remain the best way to generate leads. When you attend, you’ll receive contact information for all sports event owners to build your business and portfolio of prospects.

What is a reverse tradeshow?
Our reverse tradeshow allows sports destinations to meet with sports event planners and industry partners during individual appointments based on their requests, as well as additional factors. Sports event owners sit at designated spaces in the exhibit hall and sports destinations have 1-2 minutes to travel between appointments. A bell rings at the beginning and end of each appointment.

Why am I required to stay at Harrah's and why do I have to book my hotel room before registering for the Symposium?

Harrah’s is the official team hotel — everyone, including Rights Holders, will be staying there. That means more networking, more spontaneous connections, and more opportunities to create a sure bet. Not to mention the unmatched convenience of direct access to our meeting space. Booking at Harrah’s also means you’re helping to fill our hotel block, avoiding penalties so we can keep your membership dollars focused on supporting you!

Without a valid hotel confirmation number (Pipe-ID), a $1,000 surcharge is added to your registration -- so be sure to book your hotel room first, and then register for Symposium!

You are able to book multiple hotel reservations at one time - each reservation will get its own unique confirmation number that can be used when registering for the Symposium. 

How much does registration cost?
Registration rates vary depending on membership status and the number of attendees your organization sends.

NEW! Destinations can now purchase a booth. Why should my organization consider this?!

Showcase your destination in the spotlight by purchasing a booth in the Sports ETA marketplace at the Symposium! Decked out with your branding, your booth is the perfect place to highlight what makes your destination truly unique. While you'll still visit industry partner and event owner booths for appointments, your booth offers a dedicated space for attendees to stop by and meet you / your team anytime. Bring multiple staff members to ensure your booth is always covered while you're at appointments. An exhibitor booth includes two (2) registrations, while a preferred exhibitor booth comes with four (4) registrations, providing ample opportunities to connect and network.

Preferred Exhibitor Booth Package Includes: 

• 10’x20’ space
• 4 registrations
• 1 appointment schedule – with both event owners and industry partners
• Two (2) 6-foot table, eight (8) chairs, pipe and drape, and wastebasket (carpet and any additional booth furniture is an added charge)
• 1-page advertorial in the Sports ETA Playbook (limited availability)

Exhibitor Booth Package Includes:

• 10’x10’ space
• 2 registrations
• 1 appointment schedule – with both event owners and industry partners
• 6-foot table, four (4) chairs, pipe and drape, and wastebasket (carpet and any additional booth furniture is an added charge)

VIEW EXHIBITOR TERMS AND CONDITIONS

Why do I have to pay a membership fee? Other conferences and tradeshows only charge a registration fee.

Unlike other tradeshows you may have attended, Sports ETA Symposium is the annual meeting for a not-for-profit trade association.  Membership fees are required to gain access to many meaningful benefits, including the opportunity to take appointments at our annual meeting.  Membership fees are a nominal investment and exhibit your commitment to the sports events and tourism industry.

When does the appointment portal open and close?
The appointment portal will open on February 23, 2026. The first registered attendee from your organization will be notified via the email used during registration when the portal is open. The portal will remain open to request, accept, decline, and rank appointments. The portal will close on Sunday, April 5 @ 11:59 PM PST.