Amanda Shank
Organization:*Limbo Organization
Amanda Shank is Executive Vice President, Strategic Initiatives at Unrivaled Sports. Unrivaled Sports’ mission is to create unrivaled sports experiences for young athletes everywhere. Founded by Josh Harris and David Blitzer, with a strategic partnership with The Chernin Group (TCG), Unrivaled Sports is a diverse network of youth sports properties across Baseball, Softball, Football, and Action Sports, including Ripken Baseball, Cooperstown All-Star Village, Under the Lights Flag Football, We Are Camp and more. In her role, Shank leads new venue development, strategic partnerships, and other growth initiatives. She helped launch Unrivaled Sports after stewarding business development and ancillary revenue for its portfolio company, Ripken Baseball®, through a period of record growth. Shank also spent more than a decade at NFL Players Inc., the for-profit licensing and marketing arm of the NFL Players Association representing more than 2,000 athletes, first in player marketing and then in digital and unconventional licensing. There she guided strategic planning, product development and player activation for EA SPORTS’ Madden NFL franchise and other successful licensees and sponsors in gaming, mobile apps, fantasy football and consumer product goods categories. Shank earned her master’s degree in Sports Leadership from Northeastern University and her bachelor’s degree in journalism from the University of Maryland. She serves on the boards of the Sports Events & Tourism Association (Sports ETA); Sports and Entertainment Corporation of Maryland; the University of Maryland’s Sports Management Program Alumni Board; and co-chairs the National Spor
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