Paula Beadle
Organization:Sponsorship Marketing Association
Paula Beadle is a recognized thought leader and pioneering force in sponsorship marketing, with over 25 years of experience spanning brands, properties, agencies, and media. Known for her business tenacity and ability to inspire meaningful change, she brings a rare 360-degree perspective to the art and science of sponsorship — and a passion for helping marketers master it.
As Founder & CEO of the Sponsorship Marketing Association, Paula built the nation's first association dedicated to the entire sponsorship marketing ecosystem — uniting brands, properties, agencies, and service providers. Her mission is simple: strengthen and elevate the industry she loves.
Before founding SMA, Paula held leadership roles in financial services, media, sports, and entertainment — experience that gives her firsthand perspective from every side of the sponsorship table.
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