It's one of the most persistent myths in community development: that sports complexes are amenities, not economic engines. William Knox and J.D. Wood are here to prove otherwise — and to inspire you to champion that truth in every room that matters.
In this session, William and J.D. will challenge the way you see your assets and hand you the language, data, and confidence to make city leaders and elected officials see it too. Your sports asset isn't sitting on the sidelines of economic development — it's ready to lead it. You just need to make the case.
Get ready to walk out of this session with a completely new way of thinking about what you manage — and a renewed sense of what's possible.