Education

CREATE Stage Session: From Room Nights to Remarkable Experiences: How Technology Drives Revenue & Participant Satisfaction

Summary:

Sports tourism continues to drive significant room night demand, yet many destinations and event organizers still rely on fragmented tools and manual processes that limit revenue and strain the consumer experience. This session explores how modern technology is reshaping sports tourism by aligning organizers, hotels, destinations, and traveling teams through smarter systems and better data. Attendees will learn how the right tech can increase room nights, improve forecasting and visibility, and create a more seamless, positive experience for families, teams, and partners—while delivering stronger, more predictable economic impact for destinations.