As the economics of sports events continue to evolve, rights holders must stay ahead of shifting funding models, rising bid fees, and new revenue opportunities. This session will kick off with a panel of industry leaders sharing real-world insights on how events are funded, how bid fees are structured, and where monetization opportunities are growing across the landscape.
The conversation will then transition into interactive roundtable discussions, giving attendees the opportunity to exchange experiences, explore challenges, and identify practical strategies to strengthen financial outcomes and long-term sustainability for their events.