As sports tourism continues to expand beyond domestic borders, destinations, rights holders, and industry partners are increasingly looking to international markets for growth, diversification, and long-term impact. But entering, and succeeding in, the global arena requires more than ambition. It demands cultural awareness, strategic partnerships, and a clear understanding of how to position events, destinations, and brands on a global stage.
In this session, industry leaders will explore the opportunities and complexities of international sports tourism, from attracting inbound events and participants to exporting homegrown events abroad. Panelists will share real-world insights on navigating global partnerships, understanding market dynamics, aligning with international governing bodies, and overcoming operational, financial, and logistical challenges.