Education

Empowering Small to Mid-Market Destinations: Roundtable Discussion

Summary:

Join the SMID Community in this roundtable discussion specifically designed for small to mid-market destinations navigating the sports tourism industry. The session will highlight practical approaches to growing and maintaining sports events, from leveraging unconventional venues to attracting niche sports and building lasting community partnerships. Participants will also gain insights into effective event execution, fostering collaboration with local stakeholders, and utilizing alternative funding models. This session will provide actionable strategies to help your destination thrive in the competitive sports tourism landscape.

Learning Objectives:

1. Identify strategies for overcoming challenges unique to small to mid-market destinations in the sports tourism sector.

2. Discover best practices for growing and maintaining successful sports events, even with limited resources.

3. Learn how to effectively leverage unconventional or underutilized venues to attract diverse sporting events.

4. Understand how to foster community partnerships and engage local stakeholders in the sports tourism ecosystem.

5. Explore creative alternatives to traditional funding models to support sports events.

6. Develop strategies for engaging and retaining volunteers to ensure successful event execution.

Time & Location:

 Date:Thursday, April 17
 Time:01:00 PM - 01:45 PM
 Room:Grand Hall B

Additional Information:


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