In today’s competitive landscape, sports destinations can no longer rely solely on traditional marketing to attract and retain visitors. This session will explore how destinations can harness the power of owned media—including social media, blogs, video, podcasts, and newsletters—to create an ongoing content pipeline from the tournaments, events, and facilities that make their destination unique. By strategically capturing and distributing compelling stories, destinations can build an engaged community, drive repeat visitation, and establish long-term brand loyalty. Attendees will leave with a roadmap for transforming sports tourism moments into lasting marketing assets that fuel year-round engagement and economic impact.
Learning Objectives:
1. A new perspective on how to capture sports events
2. Ideas to implement in your destination tomorrow
3. Leverage the low-hanging fruit of existing events to generate perpetual business