In a world where sports events drive millions of room nights annually, how confident are you that you know all your housing insights? As the industry pushes toward Golden Standards, this session challenges us to look beyond the traditional room block and uncover the hidden data shaping our true impact.
This session is a thought-provoking conversation that will help you learn how a clearer view of your total housing footprint can improve your economic impact reporting, hotel negotiations, attendee insights, and future planning.
This session is designed for event organizers, destinations, housing companies, and industry partners looking to elevate their approach to housing strategy — and walk away asking, “What opportunities am I leaving on the table?”
Let’s raise the standard together.