Education

Large Events Community - Session 1: Do You Have a Global Sports Strategy?

Summary:

This is a session for the Large Event Community consisting of those destinations who regularly bid on and host the largest sporting events in the world, from the Super Bowl and NCAA Championships to the FIFA World Cup and beyond.

Led by industry leaders Janis Burke and Ralph Morton, this session explores the key elements of creating a global event strategy—from navigating bid fees and community alignment to building international relationships and hosting world-class events that deliver both functionally and financially.